A Day In The Life of Digital Designer Zan Khan
He's a digital designer by day and a cook by night; but more than anything Zan loves a good cup of tea. As Zan’s first anniversary with us at PDV approaches, I thought it would be good to catch up and find out a little more about his daily routine. Here’s what he shared…
New Cars – who’s going electric?
The EV market in the UK is growing year on year and so is unfulfilled demand. Graham Tomblin takes a look at what's going on and explains why he thinks marketers can help to bridge that gap.
The ICO and Experian – What have we learned?
Experian emerged from their appeal against the ICO enforcement notice with most processes intact, and a couple of minor changes. What does this mean to the rest of the Direct Marketing world? Graham Tomblin tries to make sense of it all.
Zero Party What?
Should marketers be relying on first- second- or third-party data? And what on earth is zero-party data? MD Nigel Goldthorpe sheds some light on all these parties.
Acquiring customers through email marketing
Acquiring customers through email marketing is more than a good offer or a sexy design. To develop trust in your brand, you need to nurture the audience, build a relationship and create engagement.
Why are Fundraisers returning to Direct Mail
Discover the Surprising Comeback of Direct Mail for Charities. With Donor Numbers in Decline, Find Out How Storytelling & QR Codes Can Help Save the Day. Learn Why Now is the Best Time to Rediscover this Lucrative Fundraising Method.
Eco-friendly Cosmetics Anyone?
Who is paying more for eco-friendly cosmetic products and what do we do about those who won't? PDV asks sister company MyOffers to shed some light on this fascinating market.
Why is the Halfords Fine vexing marketers?
When an organisation takes professional advice before conducting an activity it means they might have an inkling that it's easy to get wrong. Even choosing who to take advice from can be tricky. Here's what happens when you don't take advice from independent specialists.
Which prospects are worth a letter?
Putting a letter and a couple of leaflets into an envelope and posting It to someone Is a great way to engage them and hopefully encourage a response. Not everyone is going to love what you do however so learning how to stack the odds in your favour is the key to success.
A Day in the life of Account Executive Katie Jennings
When you start a new role, your work-life can be pressured yet super rewarding. This Is how Katie does it whilst balancing home life, herding kids and keeping fit.
How Will Quiet Doers Save the Planet
Oftentimes doing small things to contribute to a very large problem can achieve far more than thinking about the problem as a whole. I will be forever grateful for learning this lesson from my colleagues at PDV.
Seller Beware
Here at PDV, we've detected a change In emphasis from the ICO towards naming data suppliers In enforcement notices. Here we discuss what impact this may have on the data supply marketplace.
How many prospects will say yes?
Our Group Sales Director, Graham Tomblin explains why our clients think it's important to try to predict response rates to direct marketing campaigns and describes the PDV process.
How to use the post to reach new customers
Postal marketing delivers fantastic engagement with potential new customers. There are 3 different ways to engage people through the post and many different things to consider when deciding which to use.