Charity fundraising in 2026: lessons from the latest sector reports
No single report can tell you the whole story and status of charity fundraising. But when you step back and look across the latest sector research, clear patterns begin to emerge. Recent findings highlight not only how charities have performed but…
Beyond the hype: what the DMA Value of AI report really tells us
Walking away from the launch of the DMA’s The Value of AI report earlier this month (16 June 2026), one thought stayed with me. For the past couple of years, much of the conversation has centred on AI adoption. Which tools are organisations…
Soft opt-in for charities: the guidance is now complete
The guidance picture is now complete. Here’s what charities should do next. When the ICO published its final guidance on the charitable purposes soft opt-in in April (2026), I wrote about what it meant in practice: fix your data capture, treat…
Data, discussions and a fantastic day at the ABTA Travel Marketing Conference
Last week (20 May 2026), our Head of Data Consultancy, Scott Logie, and I had the pleasure of speaking at the ABTA Travel Marketing Conference in Westminster and what a day it was. As an ABTA partner and event sponsor, PDV was proud to be part of…
Understanding the ICO’s Final Charity Soft Opt-in Guidance
Right now, most charities are working too hard to stand still. Lists aren’t growing fast enough; consent is a barrier. And too many valuable moments of engagement… just disappear. Soft opt-in gives charities a compliant way to continue conversations…
Pack Your Bags, The New Travel Landscape
The UK travel industry is back with a bang. Contributing around 10% of UK GDP, it’s a powerhouse sector shaped by travellers with different preferences, budgets, and styles. In today’s new travel landscape, demand for experiences is soaring, from…
The Donor Demographic Shift: Who’s Giving, Why It’s Changing, and What Charities Need to Do Now
The donor landscape is shifting. The reliable “regular givers” who powered decades of fundraising success are aging, while a new, more diverse generation of supporters is emerging with different expectations, motivations, and communication habits.…
“The Smart Way to Send: How Travel Segmentation Supercharges Direct Mail”
Travel marketing is flooded with digital noise. But what can cut through the clutter? Something tangible. Something people actually open. Direct mail has become the unsung hero of travel marketing especially when powered by data. Why? Because when…
Why Lead Generation Matters More Than Ever!
Lead generation is the lifeblood of customer acquisition. At its simplest, it is about finding people who genuinely want what you offer. But the way you find them – and the quality of the data behind the scenes – is what separates…
Travel Brands: Cut Mail Costs by 20% and Hit Peak Booking Season at Full Power
Every January, as Britain crawls out of its festive food coma, something magical happens; the nation starts dreaming of escape. Search engines light up, phones buzz with flight alerts, and holiday wish lists grow faster than airport queues. For…