Analysis of Data.


In a world with too many three-letter-acronyms, PDV’s Sales Director does his best to explain Customer Data Platforms without using any.

Read More

Why Is Everyone Talking About Legitimate Interests

The government is proposing amendments to the UK GDPR, which some will say go too far, and others will say don't go far enough. Responsible Direct Marketers however, do have some cause for optimism. Group Sales Director Graham Tomblin explains why.

Read More

Confused women on sofa with laptop.

Privacy and the Value Exchange

Gartner's study into the opinions of CMOs in Europe and the US shows how important collecting first-party data is. It also shows that CMOs are beginning to recognise how hard it is to get right. Group Sales Director Graham Tomblin talks about why he thinks this is a good thing.

Read More

Lead Database Analyst - Ting Zhang

A day in the life of Ting Zhang

Phew, what a busy day an analyst has at PDV! Graham Tomblin checks in with Ting, who is the first STEM member of the team to share their "Day In The Life Of" story. If Ting wasn't reaching for the stars with us she'd still be setting her sights super-high. Find out more here.

Read More

Target audience segmentation.

How much data should I test?

It can be hard to know how much investment to risk on a new data source, but testing the smallest amount possible might actually increase your risk. Graham Tomblin explains why.

Read More

Compositing images together.

A Day In The Life of Digital Designer Zan Khan

He's a digital designer by day and a cook by night; but more than anything Zan loves a good cup of tea. As Zan’s first anniversary with us at PDV approaches, I thought it would be good to catch up and find out a little more about his daily routine. Here’s what he shared…

Read More

Electric car at charging bay.

New Cars – who’s going electric?

The EV market in the UK is growing year on year and so is unfulfilled demand. Graham Tomblin takes a look at what's going on and explains why he thinks marketers can help to bridge that gap.

Read More

gavel block

The ICO and Experian – What have we learned?

Experian emerged from their appeal against the ICO enforcement notice with most processes intact, and a couple of minor changes. What does this mean to the rest of the Direct Marketing world? Graham Tomblin tries to make sense of it all.

Read More

eco-friendly handmade soap

Eco-friendly Cosmetics Anyone?

Who is paying more for eco-friendly cosmetic products and what do we do about those who won't? PDV asks sister company MyOffers to shed some light on this fascinating market.

Read More

woman stressed

Why is the Halfords Fine vexing marketers?

When an organisation takes professional advice before conducting an activity it means they might have an inkling that it's easy to get wrong. Even choosing who to take advice from can be tricky. Here's what happens when you don't take advice from independent specialists.

Read More