Data Protection

Experian and the ICO

The Upper Tribunal ruling between Experian and the ICO clarifies Legitimate Interests and transparency. Controllers must ensure data subjects can access necessary information, but methods can vary based on data sensitivity and potential harm. PDVs Graham Tomblin explains all.

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Agencies Marking Their Own Homework

Agencies Marking Their Own Homework

Learn about why agencies ‘marking their own homework’ can unfairly be viewed suspiciously by skeptical brands and what can be done to rebuild trust.

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Privacy in 2024

Privacy Areas To Watch in 2024

With movement on cookies, the DPDI, the EU adequacy assessment and the finale of ICO Vs Experian there's lots to look out for in 2024 for direct marketers and privacy professionals.

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Christmas at PDV

Christmas at PDV

December is an amazing time to be at PDV. We get to strengthen our bonds with our clients and suppliers and use the less manic time to plan for the next year. But let’s be honest it can be a bit quiet in the office.

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Analysis of Data.

CDP, SCV, CRM: TMI

In a world with too many three-letter-acronyms, PDV’s Sales Director does his best to explain Customer Data Platforms without using any.

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Why Is Everyone Talking About Legitimate Interests

The government is proposing amendments to the UK GDPR, which some will say go too far, and others will say don't go far enough. Responsible Direct Marketers however, do have some cause for optimism. Group Sales Director Graham Tomblin explains why.

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Confused women on sofa with laptop.

Privacy and the Value Exchange

Gartner's study into the opinions of CMOs in Europe and the US shows how important collecting first-party data is. It also shows that CMOs are beginning to recognise how hard it is to get right. Group Sales Director Graham Tomblin talks about why he thinks this is a good thing.

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Lead Database Analyst - Ting Zhang

A day in the life of Ting Zhang

Phew, what a busy day an analyst has at PDV! Graham Tomblin checks in with Ting, who is the first STEM member of the team to share their "Day In The Life Of" story. If Ting wasn't reaching for the stars with us she'd still be setting her sights super-high. Find out more here.

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Target audience segmentation.

How much data should I test?

It can be hard to know how much investment to risk on a new data source, but testing the smallest amount possible might actually increase your risk. Graham Tomblin explains why.

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Compositing images together.

A Day In The Life of Digital Designer Zan Khan

He's a digital designer by day and a cook by night; but more than anything Zan loves a good cup of tea. As Zan’s first anniversary with us at PDV approaches, I thought it would be good to catch up and find out a little more about his daily routine. Here’s what he shared…

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