| Google Analytics 3 (UA) |
Google |
Third Party |
_ga |
Anonymous visitor tracking on our website to generate statistical information about their use of the website |
Persistent |
2 yrs from set/update |
| _gat_gtag_UA_30982_50 |
Used to throttle analytics requests to Google Analytics servers and does not collect data |
Persistent |
10 min |
| _gid |
Anonymously tracks user behaviour on our website to generate statistical information about their use of the website |
Persistent |
24 hours of inactivity |
| __utma |
Identifies users and sessions e.g. amount of visits (for each visitor), the time of the first visit, the previous visit, and the current visit |
Persistent |
2 yrs from set/update |
| __utmb |
Identifies new sessions/visits e.g. page views |
Persistent |
30mins from set/update |
| __utmc |
Works in conjunction with _utmb to determine whether the user was in a new session/visit |
Session |
End of browser sesssion |
| __utmz |
Stores entry point into the site -the traffic source or campaign that explains how the user reached our site. e.g. search engine, search keyword, link from another site etc. |
Persistent |
6 mths from set/update |
| __utmx |
Used for A/B or multivariate testing using Google web optimiser. |
Persistent |
18 months |
| Google Analytics 4 |
Google |
Third-Party |
_ga |
Enables anonymous visitor tracking to generate statistical insights on our website. |
Persistent |
2 years |
| _gid |
Enables anonymous visitor tracking to generate statistical insights on our website. |
Persistent |
24 hours |
| _gat |
Used to regulate request rate ensuring proper server resource allocation and preventing excessive data traffic. |
Session |
Until closed |
| _gac |
Stores campaign-related data and parameters, including traffic source (e.g. website or ad), the medium through which the user arrived (e.g. search or paid ads), the campaign name, and associated marketing information |
Persistent |
90 days |
| ga<property> |
Assigns a randomly generated identifier to each user, ensuring anonymity while distinguishing individual visitors for analytical purposes. |
Persistent |
2 years |
| _fbp |
Used by Facebook for advertising purposes. |
Persistent |
90 days |
| Google/ Analytics |
Third-Party |
_gaexp |
Used for A/B testing and experiments |
Persistent |
90 days |
