Electric car at charging bay.

New Cars - who's going electric?

Two years ago, we asked our friends over at MyOffers to talk to their audience about the cars they drive and the cars they want to drive with some fascinating results. Before I start, I should share a couple of facts… The MyOffers audience…


Women on phone

Zero Party What?

I’d never try to explain the difference between first- second- and third-party data to friends outside of work. They probably wouldn’t remain my friends for too long! But for marketers, knowing which kind of data they are working with is…


eco-friendly handmade soap

Eco-friendly Cosmetics Anyone?

Eco friendly cosmetics are booming business in the UK, but should we pay more for sustainable products or should sustainability just be part of the deal. PDV commissioned sister company MyOffers to lift the lid on what users of cosmetics really…