The ICO and Experian - What have we learned?
On Monday this week, the First-Tier Tribunal published its judgment on Experian’s appeal against the ICO’s enforcement notice. The tribunal allowed the appeal in part and made a substitute decision with such minor ramifications for Experian that…
Zero Party What?
I’d never try to explain the difference between first- second- and third-party data to friends outside of work. They probably wouldn’t remain my friends for too long! But for marketers, knowing which kind of data they are working with is…
Acquiring customers through email marketing
Acquiring new customers is an essential aspect of growing a business, and email marketing can be one of the most effective ways to reach out to potential customers. But how many of us have been here before…. you have generated fresh new leads, you…
Why are Fundraisers returning to Direct Mail
Charities in Britain are facing the double pressures of the cost-of-living crisis impacting donor numbers and values. November is usually the peak donation month and November 2022 saw 3.8m fewer donors than a typical pre-pandemic year. Now the…
Eco-friendly Cosmetics Anyone?
Eco friendly cosmetics are booming business in the UK, but should we pay more for sustainable products or should sustainability just be part of the deal. PDV commissioned sister company MyOffers to lift the lid on what users of cosmetics really…
Why is the Halfords Fine vexing marketers?
Halfords sent around half a million emails informing customers of a government scheme for bike servicing. They considered the email was a service email, so it was also sent to people who had opted out of marketing emails. But as the email directed…
Which prospects are worth a letter?
Direct mail can be a powerful marketing tool, allowing businesses to reach out to potential customers in a targeted and personalized way. But with any marketing campaign, it’s important to carefully consider which prospects you should be…
How many prospects will say yes?
I joined this industry in a previous century, and we used to do things a bit differently then. Lesson one for a Green Account Exec was never, ever, give a straight answer to the question “How many prospects will say yes?” For lots of reasons, we…
How to use the post to reach new customers
When it comes to reaching potential customers, businesses have a few different options. One popular option is direct mail, where marketing materials are sent directly to people’s homes or businesses through the mail. Another option is…