Is the Hearing Test The New Eye Test?
For years, the eye test has been the go-to annual health check for adults over 40. It’s routine, accessible, and widely accepted. But in recent years, especially post-pandemic, hearing tests have started to gain similar traction. In fact, we’re…
Retargeting in the Real World – Offline Strategies That Work
What Is Offline Retargeting? Offline retargeting is the process of re-engaging someone who’s shown interest through a non-digital channel, or who hasn’t converted online, by using physical or human touchpoints like: Direct Mail Phone calls SMS…
Travel Brands: Cut Mail Costs by 20% and Hit Peak Booking Season at Full Power
Every January, as Britain crawls out of its festive food coma, something magical happens; the nation starts dreaming of escape. Search engines light up, phones buzz with flight alerts, and holiday wish lists grow faster than airport queues. For…
How to Use First-Party Data to Drive Local Store Visits
In the optics and audiology sectors, one of the biggest marketing challenges is bridging the gap between data and physical store footfall. It’s one thing to know who your customer is. It’s another to get them off the sofa and into a Specsavers,…
What Works Better – Direct Mail or Digital for Over-60s?
If you’re marketing glasses, hearing tests, or home visits, chances are your audience includes a large segment of over-60s. So, here’s the big question marketers often ask: Should we be using direct mail or digital to reach them? The answer? Both…
Why Multi-Channel Still Wins in Optics & Audiology
We’re living in a hyper-digital world but when it comes to marketing in the optics and audiology sectors, brands that rely on just one channel are leaving a lot on the table. Why? Because your audience isn’t confined to one platform, one age…
How Charities can grow Legacy Giving
Legacy giving has long been one of the most powerful drivers of charity income in the UK. Gifts in Wills contribute over £4bn annually, and demand is only set to grow as more people look for meaningful ways to leave a lasting impact. Yet despite…
A Library of Consumers: How ‘everyone’ Guides Your Marketing
For brands, those books represent consumers. Each one holds a unique story of interests, habits, motivations and aspirations. But unless you know where to look, your marketing risks becoming guesswork: broad, unfocused, and ultimately inefficient.…
Celebrating 25 years of PDV
It’s hard to believe that 25 years has passed since PDV first began delivering direct marketing in April 2000. On one hand, 25 years feels like a long time, while on the other, April 2000 feels like the recent past to some of us! This was the year…
Why are Fundraisers returning to Direct Mail (Part 2)
Why Fundraisers Are Reassessing Direct Mail in 2024 Back in 2023, I wrote about the resurgence of Direct Mail in fundraising. Charities were facing a perfect storm: economic pressure, shifting regulations, and the challenge of donor engagement. A…