The ICO and Experian – What have we learned?
Experian emerged from their appeal against the ICO enforcement notice with most processes intact, and a couple of minor changes. What does this mean to the rest of the Direct Marketing world? Graham Tomblin tries to make sense of it all.
Eco-friendly Cosmetics Anyone?
Who is paying more for eco-friendly cosmetic products and what do we do about those who won't? PDV asks sister company MyOffers to shed some light on this fascinating market.
Why is the Halfords Fine vexing marketers?
When an organisation takes professional advice before conducting an activity it means they might have an inkling that it's easy to get wrong. Even choosing who to take advice from can be tricky. Here's what happens when you don't take advice from independent specialists.
A Day in the life of Account Executive Katie Jennings
When you start a new role, your work-life can be pressured yet super rewarding. This Is how Katie does it whilst balancing home life, herding kids and keeping fit.
How Will Quiet Doers Save the Planet
Oftentimes doing small things to contribute to a very large problem can achieve far more than thinking about the problem as a whole. I will be forever grateful for learning this lesson from my colleagues at PDV.
How many prospects will say yes?
Our Group Sales Director, Graham Tomblin explains why our clients think it's important to try to predict response rates to direct marketing campaigns and describes the PDV process.