PDV Awarded JICMAIL Platinum Partner Accreditation
PDV is now a JICMAIL Platinum Partner! Our commitment to data-driven direct mail effectiveness and insight-led campaign planning is powered by JICMAIL’s insights. It’s proof that our direct mail decisions are driven by evidence, not assumptions.
Get your kicks in 2026… with testing-led direct mail
Speed and scale have diluted proper testing. Direct mail brings discipline back. Behaviour-led targeting, clean test design and commercial metrics reveal what truly drives action, helping brands learn faster and build stronger campaigns across every channel.
Why Lead Generation Matters More Than Ever!
High-quality lead generation starts with real data, not guesswork. With 25 years of first-party data collection, PDV connects brands and charities to people who actually want to hear from them - driving stronger conversions, cleaner compliance and better ROI.
A Library of Consumers: How ‘everyone’ Guides Your Marketing
Imagine walking into the largest library in the world. Endless shelves stretch as far as the eye can see, millions of books waiting to be opened. Somewhere in that maze are the exact stories that will inspire you, challenge you, and stay with you. But without a catalogue, you’re left wandering which ones might be relevant. That’s what untargeted marketing feels like - lots of effort, but little certainty.
Celebrating 25 years of PDV
Since 2000, PDV has been generating high-quality leads for brands that want results – not just reach. From real-time customer data to insight-driven campaigns that convert, we’ve spent 25 years turning interest into action. When it comes to data, we know what works.
Why are Fundraisers returning to Direct Mail (Part 2)
Discover the Surprising Comeback of Direct Mail for Charities. With Donor Numbers in Decline, Find Out How Storytelling & QR Codes Can Help Save the Day. Learn Why Now is the Best Time to Rediscover this Lucrative Fundraising Method.
Busting Myths in Direct Mail
Direct Mail is a crucial element in any modern marketers' playbook; but it's not always understood. In this article, PDV's mythbuster in chief Nigel Goldthorpe tackles some commonly held misconceptions about Direct Mail.
Direct Marketing in the Maelstrom
It’s not easy to win a fair share of marketing budgets in periods of economic turmoil but with the right data it can be done. We share four pointers to help direct marketers win more budget in the maelstrom.
Boosting Retention for D2C Brands
The darlings of the twenties are Direct to Consumer brands and they have had quite a ride through pandemics, supply chain shocks and the cost of living crisis. Nigel Goldthorpe explains how D2C brands can lock in sales and build a platform for growth through retention marketing.
Zero Party What?
Should marketers be relying on first- second- or third-party data? And what on earth is zero-party data? MD Nigel Goldthorpe sheds some light on all these parties.