Charity fundraising in 2026: lessons from the latest sector reports
No single report can tell you the whole story and status of charity fundraising. But when you step back and look across the latest sector research, clear patterns begin to emerge. Recent findings highlight not only how charities have performed but…
Soft opt-in for charities: the guidance is now complete
The guidance picture is now complete. Here’s what charities should do next. When the ICO published its final guidance on the charitable purposes soft opt-in in April (2026), I wrote about what it meant in practice: fix your data capture, treat…
Understanding the ICO’s Final Charity Soft Opt-in Guidance
Right now, most charities are working too hard to stand still. Lists aren’t growing fast enough; consent is a barrier. And too many valuable moments of engagement… just disappear. Soft opt-in gives charities a compliant way to continue conversations…
The Donor Demographic Shift: Who’s Giving, Why It’s Changing, and What Charities Need to Do Now
The donor landscape is shifting. The reliable “regular givers” who powered decades of fundraising success are aging, while a new, more diverse generation of supporters is emerging with different expectations, motivations, and communication habits.…
Charities: Soft opt-in, Your Chance to Shape the Future of Supporter Engagement Rules
The Information Commissioner’s Office (ICO) has opened a public consultation on proposed new “charitable purpose soft opt-in” rule, a development that could reshape how charities connect with their supporters through digital channels. Read the…
How Charities can grow Legacy Giving
Legacy giving has long been one of the most powerful drivers of charity income in the UK. Gifts in Wills contribute over £4bn annually, and demand is only set to grow as more people look for meaningful ways to leave a lasting impact. Yet despite…
Why are Fundraisers returning to Direct Mail (Part 2)
Why Fundraisers Are Reassessing Direct Mail in 2024 Back in 2023, I wrote about the resurgence of Direct Mail in fundraising. Charities were facing a perfect storm: economic pressure, shifting regulations, and the challenge of donor engagement. A…
