We are proud to announce that PDV has been awarded the JICMAIL Platinum Partner accreditation for 2026.
This is the highest accolade awarded by JICMAIL, the industry standard audience measurement currency for mail in the UK and recognises organisations that lead the way in how they use, apply and advocate the value of mail insight.
What This Accreditation Means for PDV
Achieving Platinum status is not a tick-box accreditation. It reflects:
- Deep integration of JICMAIL data across our business. We don’t just access the data. We embed it into our planning, measurement and campaign frameworks.
- A consistently upskilled team. Our people have met and exceeded the training requirements set across Bronze, Silver and Gold levels ensuring that insight from JICMAIL is part of how we think, plan and act.
- A culture built on evidence and transparency. We can confidently demonstrate to clients with real data — how mail performs, how audiences engage and how campaign decisions stack up.
This accreditation recognises PDV as one of the agencies at the forefront of data-driven mail planning and measurement. It is awarded only to organisations that go well beyond basic usage and prove that JICMAIL insight is fully embedded across teams, tools and client work.
Why This Matters to Our Clients
In a crowded marketing landscape, and alongside digital channels, direct mail continues to deliver meaningful response, engagement and ROI when it is planned, executed and measured with rigour. JICMAIL is the independent standard for that work.
By being Platinum accredited:
- Campaign planning is sharper. As we leverage JICMAIL insight from the start, we can optimise audience selection, timing and channel mix with confidence.
- Performance measurement is more credible. Campaign results are contextualised against industry-standard benchmarks helping us articulate impact and ROI in terms that matter to marketers.
- Media recommendations are data-backed, not opinion-led. The insight isn’t just accessible; it influences strategic decisions from pitches and tenders to attribution and optimisation.
In short, it means your mail campaigns are shaped by actual behavioural measurement, not assumptions.
Recognition Where It Counts
JICMAIL Platinum accreditation isn’t handed out lightly. Only organisations that have normalised the use of JICMAIL data across their planning, sales and measurement ecosystems receive it. This is a meaningful milestone for PDV and a clear signal to clients that:
- We know how to use mail as part of a broader media mix
- We commit to accountability, clarity and performance
- Insight sits at the heart of our campaign decisions
As Mark Cross, Engagement Director at JICMAIL, said: “Congratulations to all this year’s winners … the strategic integration of our gold standard data into your business … will deliver increasing impact and value.”
