Which prospects are worth a letter?
Direct mail can be a powerful marketing tool, allowing businesses to reach out to potential customers in a targeted and personalized way. But with any marketing campaign, it’s important to carefully consider which prospects you should be…
How many prospects will say yes?
I joined this industry in a previous century, and we used to do things a bit differently then. Lesson one for a Green Account Exec was never, ever, give a straight answer to the question “How many prospects will say yes?” For lots of reasons, we…
How to use the post to reach new customers
When it comes to reaching potential customers, businesses have a few different options. One popular option is direct mail, where marketing materials are sent directly to people’s homes or businesses through the mail. Another option is…