Why are Fundraisers returning to Direct Mail
Charities in Britain are facing the double pressures of the cost-of-living crisis impacting donor numbers and values. November is usually the peak donation month and November 2022 saw 3.8m fewer donors than a typical pre-pandemic year. Now the…
Eco-friendly Cosmetics Anyone?
Eco friendly cosmetics are booming business in the UK, but should we pay more for sustainable products or should sustainability just be part of the deal. PDV commissioned sister company MyOffers to lift the lid on what users of cosmetics really…
Why is the Halfords Fine vexing marketers?
Halfords sent around half a million emails informing customers of a government scheme for bike servicing. They considered the email was a service email, so it was also sent to people who had opted out of marketing emails. But as the email directed…
Which prospects are worth a letter?
Direct mail can be a powerful marketing tool, allowing businesses to reach out to potential customers in a targeted and personalized way. But with any marketing campaign, it’s important to carefully consider which prospects you should be…
How many prospects will say yes?
I joined this industry in a previous century, and we used to do things a bit differently then. Lesson one for a Green Account Exec was never, ever, give a straight answer to the question “How many prospects will say yes?” For lots of reasons, we…
How to use the post to reach new customers
When it comes to reaching potential customers, businesses have a few different options. One popular option is direct mail, where marketing materials are sent directly to people’s homes or businesses through the mail. Another option is…