Agencies Marking Their Own Homework
This week Iāve been reminded of a phrase that follows all agencies around. I asked a charity to upload all of the donors theyād recruited since the drop date of their last Direct Mail campaign. I wanted to show them how many people had received a DMā¦
Direct Marketing in the Maelstrom
I donāt often lament the fate of marketers. We have a lovely job and generally a lot of fun doing it. That said, with the cost-of-living crisis and the current economic turmoil, we might be forgiven for feeling like our job has become unnecessarilyā¦
CDP, SCV, CRM: TMI
Platform your LTA isnāt cutting it but you canāt switch to MTA or MMM because your CRM isnāt a CDP so canāt deliver you an SCV ā sort it out PDQ! Even amongst the āThree-Letter-Acronymā besotted English-speaking (texting) world, the data-drivenā¦
How much data should I test?
I have some sympathy with people who need to buy data for their direct mail campaigns. Apart from learning the bewildering range of different data types and sources and understanding all the things that have been expressed to the data subject whileā¦
Boosting Retention for D2C Brands
Direct 2 Consumer (DTC) brands are still riding the crest of a wave that began before the pandemic and was accelerated during the big stay-at-home, with many referring to this period as the boom years! Arguably their biggest challenges now are notā¦
New Cars - who's going electric?
Two years ago, we asked our friends over at MyOffers to talk to their audience about the cars they drive and the cars they want to drive with some fascinating results. Before I start, I should share a couple of facts… The MyOffers audienceā¦
Eco-friendly Cosmetics Anyone?
Eco friendly cosmetics are booming business in the UK, but should we pay more for sustainable products or should sustainability just be part of the deal. PDV commissioned sister company MyOffers to lift the lid on what users of cosmetics reallyā¦
Which prospects are worth a letter?
Direct mail can be a powerful marketing tool, allowing businesses to reach out to potential customers in a targeted and personalized way. But with any marketing campaign, it’s important to carefully consider which prospects you should beā¦
How many prospects will say yes?
I joined this industry in a previous century, and we used to do things a bit differently then. Lesson one for a Green Account Exec was never, ever, give a straight answer to the question āHow many prospects will say yes?ā For lots of reasons, weā¦