Electric car at charging bay.

New Cars - who's going electric?

Two years ago, we asked our friends over at MyOffers to talk to their audience about the cars they drive and the cars they want to drive with some fascinating results. Before I start, I should share a couple of facts… The MyOffers audience…


eco-friendly handmade soap

Eco-friendly Cosmetics Anyone?

Eco friendly cosmetics are booming business in the UK, but should we pay more for sustainable products or should sustainability just be part of the deal. PDV commissioned sister company MyOffers to lift the lid on what users of cosmetics really…


targeting consumers

Which prospects are worth a letter?

Direct mail can be a powerful marketing tool, allowing businesses to reach out to potential customers in a targeted and personalized way. But with any marketing campaign, it’s important to carefully consider which prospects you should be…


couple speaking with consultant at home

How many prospects will say yes?

I joined this industry in a previous century, and we used to do things a bit differently then. Lesson one for a Green Account Exec was never, ever, give a straight answer to the question “How many prospects will say yes?” For lots of reasons, we…