The Donor Demographic Shift: Who’s Giving, Why It’s Changing, and What Charities Need to Do Now
The donor landscape is shifting. The reliable “regular givers” who powered decades of fundraising success are aging, while a new, more diverse generation of supporters is emerging with different expectations, motivations, and communication habits.…
Why Lead Generation Matters More Than Ever!
Lead generation is the lifeblood of customer acquisition. At its simplest, it is about finding people who genuinely want what you offer. But the way you find them – and the quality of the data behind the scenes – is what separates…
Boosting Retention for D2C Brands
Direct 2 Consumer (DTC) brands are still riding the crest of a wave that began before the pandemic and was accelerated during the big stay-at-home, with many referring to this period as the boom years! Arguably their biggest challenges now are not…
New Cars - who's going electric?
Two years ago, we asked our friends over at MyOffers to talk to their audience about the cars they drive and the cars they want to drive with some fascinating results. Before I start, I should share a couple of facts… The MyOffers audience…
Zero Party What?
I’d never try to explain the difference between first- second- and third-party data to friends outside of work. They probably wouldn’t remain my friends for too long! But for marketers, knowing which kind of data they are working with is…
Eco-friendly Cosmetics Anyone?
Eco friendly cosmetics are booming business in the UK, but should we pay more for sustainable products or should sustainability just be part of the deal. PDV commissioned sister company MyOffers to lift the lid on what users of cosmetics really…