“The Smart Way to Send: How Travel Segmentation Supercharges Direct Mail”
Travel marketing works harder when brands reach travellers with direct mail that aligns with their interests. This is why segmentation plays an important role in turning cold reach into warm, high-intent prospects ready to book.
Travel Brands: Cut Mail Costs by 20% and Hit Peak Booking Season at Full Power
January is when travel dreams become real plans. With Royal Mail’s Travel Incentive and PDV’s data-led targeting, brands can capture peak intent, stand out from digital noise, and drive stronger conversions. All while mailing smarter and more efficiently ahead of Sunshine Saturday.