Data, discussions and a fantastic day at the ABTA Travel Marketing Conference
Last week (20 May 2026), our Head of Data Consultancy, Scott Logie, and I had the pleasure of speaking at the ABTA Travel Marketing Conference in Westminster and what a day it was. As an ABTA partner and event sponsor, PDV was proud to be part of…
Agencies Marking Their Own Homework
This week I’ve been reminded of a phrase that follows all agencies around. I asked a charity to upload all of the donors they’d recruited since the drop date of their last Direct Mail campaign. I wanted to show them how many people had received a DM…
Busting Myths in Direct Mail
I’ve worked in printed media for most of my life and a great deal of that has involved Direct Mail. It’s a much-loved format but for many people it’s viewed with nostalgia, like a Ford Capri, or Debbie Harry. There are a few…
CDP, SCV, CRM: TMI
Platform your LTA isn’t cutting it but you can’t switch to MTA or MMM because your CRM isn’t a CDP so can’t deliver you an SCV – sort it out PDQ! Even amongst the ‘Three-Letter-Acronym’ besotted English-speaking (texting) world, the data-driven…