Agencies Marking Their Own Homework

Agencies Marking Their Own Homework

This week I’ve been reminded of a phrase that follows all agencies around. I asked a charity to upload all of the donors they’d recruited since the drop date of their last Direct Mail campaign. I wanted to show them how many people had received a DM…

by Graham Tomblin

Myths in Direct Mail

Busting Myths in Direct Mail

I’ve worked in printed media for most of my life and a great deal of that has involved Direct Mail. It’s a much-loved format but for many people it’s viewed with nostalgia, like a Ford Capri, or Debbie Harry. there are a few…

by Nigel Goldthorpe

Analysis of Data.

CDP, SCV, CRM: TMI

Platform your LTA isn’t cutting it but you can’t switch to MTA or MMM because your CRM isn’t a CDP so can’t deliver you an SCV – sort it out PDQ! Even amongst the ‘Three-Letter-Acronym’ besotted English-speaking (texting) world, the data-driven…

by Graham Tomblin