Eco-friendly Cosmetics Anyone?
Eco friendly cosmetics are booming business in the UK, but should we pay more for sustainable products or should sustainability just be part of the deal. PDV commissioned sister company MyOffers to lift the lid on what users of cosmetics really…
Why is the Halfords Fine vexing marketers?
Halfords sent around half a million emails informing customers of a government scheme for bike servicing. They considered the email was a service email, so it was also sent to people who had opted out of marketing emails. But as the email directed…
Seller Beware
Organisations are regularly fined for using data sourced from brokers or other suppliers without ensuring consent has been captured correctly, or without establishing another lawful basis for processing. With rare exceptions, the organisation is…
How many prospects will say yes?
I joined this industry in a previous century, and we used to do things a bit differently then. Lesson one for a Green Account Exec was never, ever, give a straight answer to the question “How many prospects will say yes?” For lots of reasons, we…
How to use the post to reach new customers
When it comes to reaching potential customers, businesses have a few different options. One popular option is direct mail, where marketing materials are sent directly to people’s homes or businesses through the mail. Another option is…