Analysis of Data.

CDP, SCV, CRM: TMI

Platform your LTA isn’t cutting it but you can’t switch to MTA or MMM because your CRM isn’t a CDP so can’t deliver you an SCV – sort it out PDQ! Even amongst the ‘Three-Letter-Acronym’ besotted English-speaking (texting) world, the data-driven…


Why Is Everyone Talking About Legitimate Interests

  "…examples of processing that may be processing that is necessary for the purposes of a legitimate interest include … processing that is necessary for the purposes of Direct Marketing," Explosive stuff, no? Well…  maybe. This is a clause that…


Confused women on sofa with laptop.

Privacy and the Value Exchange

Gartner, the technological research consultancy, conducted a study into the opinions of CMOs in Europe, the UK and the US over November and December 2022. The headlines coming out of that research suggest a slightly gloomy picture for marketers…


Target audience segmentation.

How much data should I test?

I have some sympathy with people who need to buy data for their direct mail campaigns. Apart from learning the bewildering range of different data types and sources and understanding all the things that have been expressed to the data subject while…


Electric car at charging bay.

New Cars - who's going electric?

Two years ago, we asked our friends over at MyOffers to talk to their audience about the cars they drive and the cars they want to drive with some fascinating results. Before I start, I should share a couple of facts… The MyOffers audience…


gavel block

The ICO and Experian - What have we learned?

On Monday this week, the First-Tier Tribunal published its judgment on Experian’s appeal against the ICO’s enforcement notice. The tribunal allowed the appeal in part and made a substitute decision with such minor ramifications for Experian that…


Women on phone

Zero Party What?

I’d never try to explain the difference between first- second- and third-party data to friends outside of work. They probably wouldn’t remain my friends for too long! But for marketers, knowing which kind of data they are working with is…


MyOffers Welcome Email

Acquiring customers through email marketing

Acquiring new customers is an essential aspect of growing a business, and email marketing can be one of the most effective ways to reach out to potential customers. But how many of us have been here before…. you have generated fresh new leads, you…


eco-friendly handmade soap

Eco-friendly Cosmetics Anyone?

Eco friendly cosmetics are booming business in the UK, but should we pay more for sustainable products or should sustainability just be part of the deal. PDV commissioned sister company MyOffers to lift the lid on what users of cosmetics really…


woman stressed

Why is the Halfords Fine vexing marketers?

Halfords sent around half a million emails informing customers of a government scheme for bike servicing. They considered the email was a service email, so it was also sent to people who had opted out of marketing emails. But as the email directed…