Five things pet brands need to do to grow in 2026 and beyond
Pet ownership in the UK has changed more in the past decade than in the previous 50 years. 62% of UK households now own at least one pet, hybrid working has pulled dog ownership into households that would’ve once found it impractical and the UK pet…
Inside the £12bn UK pet economy
The UK pet economy is now worth approx. £12bn a year and it’s grown steadily even through a decade of squeezed household budgets. Dog ownership alone has climbed from around 23% of households in 2011 to roughly 28% today, meaning there are now 15.5m…
Soft opt-in for charities: the guidance is now complete
The guidance picture is now complete. Here’s what charities should do next. When the ICO published its final guidance on the charitable purposes soft opt-in in April (2026), I wrote about what it meant in practice: fix your data capture, treat…
Understanding the ICO’s Final Charity Soft Opt-in Guidance
Right now, most charities are working too hard to stand still. Lists aren’t growing fast enough; consent is a barrier. And too many valuable moments of engagement… just disappear. Soft opt-in gives charities a compliant way to continue conversations…
Get your kicks in 2026… with testing-led direct mail
Data-driven marketing has never had more capability than it does right now. We can target almost anyone, almost instantly, across almost any digital channel. But in the race for speed and scale, the industry has quietly dropped some of the…
Pack Your Bags, The New Travel Landscape
The UK travel industry is back with a bang. Contributing around 10% of UK GDP, it’s a powerhouse sector shaped by travellers with different preferences, budgets, and styles. In today’s new travel landscape, demand for experiences is soaring, from…
Home Visits vs In-Store – Which Is Winning the Convenience War?
Convenience has always been a factor in customer decision-making but in optics and audiology, it’s now one of the biggest competitive battlegrounds. With the rise of home visit services alongside traditional in-store care, providers are…
How to Use First-Party Data to Drive Local Store Visits
In the optics and audiology sectors, one of the biggest marketing challenges is bridging the gap between data and physical store footfall. It’s one thing to know who your customer is. It’s another to get them off the sofa and into a Specsavers,…
How Charities can grow Legacy Giving
Legacy giving has long been one of the most powerful drivers of charity income in the UK. Gifts in Wills contribute over £4bn annually, and demand is only set to grow as more people look for meaningful ways to leave a lasting impact. Yet despite…
Who is the Modern Hearing Care Customer?
The hearing care market has evolved rapidly over the last decade, but has our understanding of the modern hearing care customer kept pace? Traditionally viewed as a narrow demographic (retired, older, and offline), today’s hearing care…