Understanding the ICO’s Final Charity Soft Opt-in Guidance
Right now, most charities are working too hard to stand still. Lists aren’t growing fast enough; consent is a barrier. And too many valuable moments of engagement… just disappear. Soft opt-in gives charities a compliant way to continue conversations…
Charities: Soft opt-in, Your Chance to Shape the Future of Supporter Engagement Rules
The Information Commissioner’s Office (ICO) has opened a public consultation on proposed new “charitable purpose soft opt-in” rule, a development that could reshape how charities connect with their supporters through digital channels. Read the…
Why are Fundraisers returning to Direct Mail (Part 2)
Why Fundraisers Are Reassessing Direct Mail in 2024 Back in 2023, I wrote about the resurgence of Direct Mail in fundraising. Charities were facing a perfect storm: economic pressure, shifting regulations, and the challenge of donor engagement. A…
