The Optics & Audiology Marketing Playbook: 13 Proven Insights to Drive Growth
Marketing in eye and hearing care thrives on relevance and clarity. This marketing playbook shares 13 insights to help you reach real decision-makers, blend channels with purpose, and create campaigns that inspire action for every audience involved.
Localised Offers, National Impact
Local marketing feels more personal, relevant and timely, which is why it consistently drives stronger customer response. Using postcode-level targeting and tailored hearing or vision offers with smart creative choices builds trust and turns relevance into results.
How To Build Campaigns That Customers Talk About
Great campaigns earn attention by sparking emotion, breaking the norm and feeling personal. Discover what gets people talking in optics and audiology and how smart creative choices turn everyday messages into conversations customers remember.
What Healthcare Brands Can Learn From Emotional Marketing
Healthcare decisions are emotional, not just clinical. Discover how optics and audiology brands use emotional triggers and human storytelling to inspire action, strengthen trust, and create campaigns that truly connect with the people who need them most.
Is the Hearing Test The New Eye Test?
Hearing tests are no longer a niche service for the elderly. With stigma fading and awareness rising, consumers are starting to treat hearing checks just like eye tests. Explore how marketers can optimise campaigns to drive stronger engagement through every message.
Home Visits vs In-Store – Which Is Winning the Convenience War?
Convenience has become a deciding factor in how people choose eye and hearing care. As home visits rise and in-store experiences evolve, brands are rethinking what “accessibility” really means. Our latest insight explores the data behind each model and how marketers can tailor campaigns to meet customers where they are.
Retargeting in the Real World – Offline Strategies That Work
When most marketers think of retargeting, they look at banner advertising, cookie tracking, email marketing, Google Ads and social media ads.
But in the optics and audiology space, especially when targeting over-60s or household decision-makers, offline retargeting can be just as powerful, if not more.
Why? Because not everyone finishes the journey online, and not everyone wants to.
How to Use First-Party Data to Drive Local Store Visits
Smart use of first-party data is helping optical and audiology brands move beyond awareness. It is driving local engagement, appointment bookings, and store visits that deliver ROI.
What Works Better – Direct Mail or Digital for Over-60s?
Still choosing between direct mail or digital to reach over-60s? You don’t have to. Today’s consumers trust print but respond fast to digital. Learn how blending both channels builds credibility, increases engagement, and drives stronger conversions in hearing care and optical marketing.
Why Multi-Channel Still Wins in Optics & Audiology
Over-60s don’t stick to one channel, so why should your marketing? From social media and SMS to direct mail and telemarketing, combining touchpoints builds trust and boosts results. Learn how multi-channel strategies outperform single-channel campaigns in today’s optics and audiology market.