Is the Hearing Test The New Eye Test?
Hearing tests are no longer a niche service for the elderly. With stigma fading and awareness rising, consumers are starting to treat hearing checks just like eye tests. Explore how marketers can optimise campaigns to drive stronger engagement through every message.
Home Visits vs In-Store – Which Is Winning the Convenience War?
Convenience has become a deciding factor in how people choose eye and hearing care. As home visits rise and in-store experiences evolve, brands are rethinking what “accessibility” really means. Our latest insight explores the data behind each model and how marketers can tailor campaigns to meet customers where they are.
Retargeting in the Real World – Offline Strategies That Work
When most marketers think of retargeting, they look at banner advertising, cookie tracking, email marketing, Google Ads and social media ads.
But in the optics and audiology space, especially when targeting over-60s or household decision-makers, offline retargeting can be just as powerful, if not more.
Why? Because not everyone finishes the journey online, and not everyone wants to.
How to Use First-Party Data to Drive Local Store Visits
Smart use of first-party data is helping optical and audiology brands move beyond awareness. It is driving local engagement, appointment bookings, and store visits that deliver ROI.
What Works Better – Direct Mail or Digital for Over-60s?
Still choosing between direct mail or digital to reach over-60s? You don’t have to. Today’s consumers trust print but respond fast to digital. Learn how blending both channels builds credibility, increases engagement, and drives stronger conversions in hearing care and optical marketing.
Why Multi-Channel Still Wins in Optics & Audiology
Over-60s don’t stick to one channel, so why should your marketing? From social media and SMS to direct mail and telemarketing, combining touchpoints builds trust and boosts results. Learn how multi-channel strategies outperform single-channel campaigns in today’s optics and audiology market.
Are We Speaking the Right Language to Older Audiences?
In optics and audiology, most marketing rightly targets older adults. But here’s the question we don’t ask often enough:
Are we actually speaking their language? Because if we’re not, all the media spend in the world won’t deliver results.
The Rise of the Adult Child as Decision-Maker in Audiology
The people booking hearing tests aren’t always the patients themselves. Increasingly, adult children are making the calls, literally and figuratively. Find out what drives their decisions, the channels they use, and how to craft messaging that resonates with this influential audience.
How Over-60s Actually Buy Glasses and Hearing Aids in 2025
Today’s over-60s are far from “offline.” They research online, trust reviews, and expect convenience from home visits to hybrid shopping journeys. Learn what actually drives their purchasing decisions in 2025, from digital word-of-mouth to clear offers and timely follow-ups.
Who is the Modern Hearing Care Customer?
The modern hearing care customer isn’t just an older adult - they’re diverse, digitally aware, and influenced by family and social channels. Learn how mindset, multichannel touchpoints, and segment-focused strategies are reshaping how hearing care brands connect with and engage their audience.