The Rise of the Adult Child as Decision-Maker in Audiology
The people booking hearing tests aren’t always the patients themselves. Increasingly, adult children are making the calls, literally and figuratively. Find out what drives their decisions, the channels they use, and how to craft messaging that resonates with this influential audience.
How Over-60s Actually Buy Glasses and Hearing Aids in 2025
Today’s over-60s are far from “offline.” They research online, trust reviews, and expect convenience from home visits to hybrid shopping journeys. Learn what actually drives their purchasing decisions in 2025, from digital word-of-mouth to clear offers and timely follow-ups.
Who is the Modern Hearing Care Customer?
The modern hearing care customer isn’t just an older adult - they’re diverse, digitally aware, and influenced by family and social channels. Learn how mindset, multichannel touchpoints, and segment-focused strategies are reshaping how hearing care brands connect with and engage their audience.