Acquiring customers through email marketing
Acquiring customers through email marketing is more than a good offer or a sexy design. To develop trust in your brand, you need to nurture the audience, build a relationship and create engagement.
Which prospects are worth a letter?
Putting a letter and a couple of leaflets into an envelope and posting It to someone Is a great way to engage them and hopefully encourage a response. Not everyone is going to love what you do however so learning how to stack the odds in your favour is the key to success.
Seller Beware
Here at PDV, we've detected a change In emphasis from the ICO towards naming data suppliers In enforcement notices. Here we discuss what impact this may have on the data supply marketplace.
How to use the post to reach new customers
Postal marketing delivers fantastic engagement with potential new customers. There are 3 different ways to engage people through the post and many different things to consider when deciding which to use.