travel bookers
Put your brand in front of the travellers who are ready to book
Segment smarter, personalise better, and target with precision – all powered by real travel behaviour and intent.
Turn changing travel habits into smarter campaigns
From cost-sensitive families to high-income experience seekers, today’s travellers expect relevance, flexibility, and personalisation.
We help travel brands identify the most relevant audiences and turn insight into action. Whether you’re launching a campaign, optimising retention or enhancing your database, our approach is built around how people book, browse, and behave.
Start with smarter segmentation
Generic targeting leads to underperformance, wasted spend and missed opportunities. By enriching your own customer data with our first-party data and insight, we build segments that reflect real travellers with defined booking behaviours.
Each group has distinct motivations, preferences, and behaviours:
See what drives bookings
With exclusive access to everyone — a Smart Consumer Data Platform covering over 40 million UK individuals and households. We can give you a clear permissioned view of travel behaviours:
- Who’s actively planning or booking holidays
- How they travel, and when they’re likely to book
- What kind of experiences they’re looking for
- What channels and offers get them to convert
You will gain an in-depth understanding of your audience to target them with marketing offers which interest them.
Turn intent into action
Travel is all about timing, and we help you get it right. From brochure downloads and site visits to seasonal peaks and life-stage triggers, our campaigns are shaped around decision-making moments.
PDV’s data insight and direct marketing expertise can help you:
Identify people actively researching or planning travel, such as brochure requesters and site visitors. Enhance your lead generation efforts by connecting with them via timely, relevant messaging for higher conversion rates.
Respond instantly to prospect actions with dynamic print campaigns, from standard brochure requests to personalised travel packs based on their destination interests, budget, or preferences.
Reach new prospects without using personal data through PAM campaigns, targeting lookalike audiences at postcode level with precision and scale.
Engage audiences in strategic locations such as residential areas close to key departure points (e.g. airports, cruise terminals) to drive awareness and action at the right time.
Deliver highly targeted direct mail campaigns using rich consumer data – tailored to different travel segments based on travel preferences, demographics, and life stage for deeper engagement and stronger response.
Improve the value and targeting accuracy of your existing customer data. We enhance datasets with lifestyle, demographic, and behavioural insights, helping you segment effectively and identify new travel purchase triggers.
From initial media planning and creative strategy to execution, measurement, and ongoing optimisation, PDV delivers end-to-end campaign management to ensure your travel marketing performs at every stage.
The impact you can expect
We don’t just connect you with more customers, we help you engage with them to place bookings. Our smart segmentation and precision targeting help you:
Identify Hot Leads
Find people most likely to book, not just browse.
Tailor Every Offer
Personalise offers based on actual lifestyle and intent.
Win Back Customers
Re-engage lapsed customers through timely and meaningful engagement.
Spend Smarter
Reduce wasted spend by focusing only on the right prospects.
Travel brands seeing the difference
We work with travel companies across the UK to drive acquisition and increase loyalty through intelligent direct marketing.
Let’s build your next wave of travellers
Explore how we can help increase bookings through sharper targeting, richer insight and better data.