The Rise of the Adult Child as Decision-Maker in Audiology
If you’re only marketing hearing tests and home visits to the people who need them, you might be missing half the opportunity. In 2025, a growing number of audiology appointments aren’t being booked by the end user, but by their adult children or…
How Over-60s Actually Buy Glasses and Hearing Aids in 2025
The over-60s demographic has long been a key market for both optics and audiology, but how they actually make purchasing decisions in 2025 might surprise you. Gone are the days of a single-channel journey. Today’s over-60s are informed, selective,…
Who is the Modern Hearing Care Customer?
The hearing care market has evolved rapidly over the last decade, but has our understanding of the modern hearing care customer kept pace? Traditionally viewed as a narrow demographic (retired, older, and offline), today’s hearing care…