Is the Hearing Test The New Eye Test?
For years, the eye test has been the go-to annual health check for adults over 40. It’s routine, accessible, and widely accepted. But in recent years, especially post-pandemic, hearing tests have started to gain similar traction. In fact, we’re…
Home Visits vs In-Store – Which Is Winning the Convenience War?
Convenience has always been a factor in customer decision-making but in optics and audiology, it’s now one of the biggest competitive battlegrounds. With the rise of home visit services alongside traditional in-store care, providers are…
Retargeting in the Real World – Offline Strategies That Work
What Is Offline Retargeting? Offline retargeting is the process of re-engaging someone who’s shown interest through a non-digital channel, or who hasn’t converted online, by using physical or human touchpoints like: Direct Mail Phone calls SMS…
Are We Speaking the Right Language to Older Audiences?
Older Audiences Aren’t Outdated, But Our Messaging Might Be People aged 60+ today aren’t passive, confused, or stuck in the past. They’re: Internet users (81% of over-65s in the UK are online) Managing multiple health priorities Influenced by…
The Rise of the Adult Child as Decision-Maker in Audiology
If you’re only marketing hearing tests and home visits to the people who need them, you might be missing half the opportunity. In 2025, a growing number of audiology appointments aren’t being booked by the end user, but by their adult children or…
How Over-60s Actually Buy Glasses and Hearing Aids in 2025
The over-60s demographic has long been a key market for both optics and audiology, but how they actually make purchasing decisions in 2025 might surprise you. Gone are the days of a single-channel journey. Today’s over-60s are informed, selective,…
Who is the Modern Hearing Care Customer?
The hearing care market has evolved rapidly over the last decade, but has our understanding of the modern hearing care customer kept pace? Traditionally viewed as a narrow demographic (retired, older, and offline), today’s hearing care…