Analysis Archives - PDV Agency https://www.pdv.agency/tag/analysis/ UK's Leading Data-Driven Direct Marketing Agency Wed, 23 Sep 2026 09:34:58 +0000 en-GB hourly 1 https://wordpress.org/?v=7.1.2 https://www.pdv.agency/wp-content/uploads/2023/03/pdv-registered-logo-512-512-150x150.png Analysis Archives - PDV Agency https://www.pdv.agency/tag/analysis/ 32 32 PDV and THINK launch CAUSE360 at Insight in Fundraising Conference 2026 https://www.pdv.agency/pdv-think-cause360-insight-fundraising-conference-2026/ Wed, 23 Sep 2026 09:34:58 +0000 https://www.pdv.agency/?p=241967 PDV and THINK have launched CAUSE360, a postcode-level insight dataset for UK charities, at the CIOF Insight in Fundraising Conference 2026. Scott Logie also took the main stage with Samaritans' Dimitris Mandiliotis to discuss AI, trust and loyalty.

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]]> PDV partners with THINK Consulting Solutions ahead of Insight in Fundraising Conference 2026 https://www.pdv.agency/pdv-and-think-ahead-of-ciof-conference-2026/ Tue, 15 Sep 2026 13:00:54 +0000 https://www.pdv.agency/?p=241946 PDV is partnering with THINK Consulting Solutions and we're bringing news to the CIOF Insight in Fundraising Conference 2026. Find us on stand 13 on Monday 21 September.

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]]> Five things pet brands need to do to grow in 2026 and beyond https://www.pdv.agency/pet-marketing-2026-beyond/ Wed, 26 Aug 2026 09:47:19 +0000 https://www.pdv.agency/?p=241881 UK pet ownership is changing fast and many brands are still treating pet owners as one audience. Drawing on PDV's analysis of more than 3.3m pet households, here are five things pet brands need to do differently to grow and retain customers in 2026 and beyond.

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]]> Inside the £12bn UK pet economy https://www.pdv.agency/inside-the-12bn-uk-pet-economy/ Mon, 03 Aug 2026 08:30:36 +0000 https://www.pdv.agency/?p=241932 Dog ownership has grown significantly during the past decade. We dig into what's behind the £12bn UK pet economy, who's really buying and why the growth story isn't as straightforward as it seems.

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]]> Charity fundraising in 2026: lessons from the latest sector reports https://www.pdv.agency/charity-fundraising-2026-sector-reports/ Tue, 14 Jul 2026 06:39:26 +0000 https://www.pdv.agency/?p=241094 Drawing on the latest research from Open, Wood for Trees and Blackbaud, this blog explores the fundraising trends shaping the charity sector and what they mean for fundraisers as they plan for the second half of 2026.

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]]> Experian and the ICO https://www.pdv.agency/experian-and-the-ico/ Wed, 22 May 2024 10:16:17 +0000 https://www.pdv.agency/?p=239073 The Upper Tribunal ruling between Experian and the ICO clarifies Legitimate Interests and transparency. Controllers must ensure data subjects can access necessary information, but methods can vary based on data sensitivity and potential harm. PDVs Graham Tomblin explains all.

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]]> Agencies Marking Their Own Homework https://www.pdv.agency/agencies-marking-their-own-homework/ Mon, 18 Mar 2024 10:19:54 +0000 https://www.pdv.agency/?p=239064 Learn about why agencies ‘marking their own homework’ can unfairly be viewed suspiciously by skeptical brands and what can be done to rebuild trust.

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]]> Direct Marketing in the Maelstrom https://www.pdv.agency/direct-marketing-in-the-maelstrom/ Fri, 03 Nov 2023 10:10:50 +0000 https://www.pdv.agency/?p=238959 It’s not easy to win a fair share of marketing budgets in periods of economic turmoil but with the right data it can be done. We share four pointers to help direct marketers win more budget in the maelstrom.

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]]> CDP, SCV, CRM: TMI https://www.pdv.agency/cdp-scv-crm-tmi/ Tue, 22 Aug 2023 09:54:53 +0000 https://www.pdv.agency/?p=238909 In a world with too many three-letter-acronyms, PDV’s Sales Director does his best to explain Customer Data Platforms without using any.

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]]> How much data should I test? https://www.pdv.agency/how-much-data-should-i-test/ Mon, 27 Mar 2023 08:50:02 +0000 https://undsgn.com/uncode/?p=4225 It can be hard to know how much investment to risk on a new data source, but testing the smallest amount possible might actually increase your risk. Graham Tomblin explains why.

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