Analysis Archives - PDV Agency

Experian and the ICO

Graham Tomblin — Wed, 22 May 2024 10:16:17 +0000

The Upper Tribunal ruling between Experian and the ICO clarifies Legitimate Interests and transparency. Controllers must ensure data subjects can access necessary information, but methods can vary based on data sensitivity and potential harm. PDVs Graham Tomblin explains all.

The post Experian and the ICO appeared first on PDV Agency.

Agencies Marking Their Own Homework

Graham Tomblin — Mon, 18 Mar 2024 10:19:54 +0000

Learn about why agencies ‘marking their own homework’ can unfairly be viewed suspiciously by skeptical brands and what can be done to rebuild trust.

The post Agencies Marking Their Own Homework appeared first on PDV Agency.

Direct Marketing in the Maelstrom

Nigel Goldthorpe — Fri, 03 Nov 2023 10:10:50 +0000

It’s not easy to win a fair share of marketing budgets in periods of economic turmoil but with the right data it can be done. We share four pointers to help direct marketers win more budget in the maelstrom.

The post Direct Marketing in the Maelstrom appeared first on PDV Agency.

CDP, SCV, CRM: TMI

Graham Tomblin — Tue, 22 Aug 2023 09:54:53 +0000

In a world with too many three-letter-acronyms, PDV’s Sales Director does his best to explain Customer Data Platforms without using any.

The post CDP, SCV, CRM: TMI appeared first on PDV Agency.

How much data should I test?

Graham Tomblin — Mon, 27 Mar 2023 08:50:02 +0000

It can be hard to know how much investment to risk on a new data source, but testing the smallest amount possible might actually increase your risk. Graham Tomblin explains why.

The post How much data should I test? appeared first on PDV Agency.

Boosting Retention for D2C Brands

Nigel Goldthorpe — Thu, 23 Mar 2023 10:00:29 +0000

The darlings of the twenties are Direct to Consumer brands and they have had quite a ride through pandemics, supply chain shocks and the cost of living crisis. Nigel Goldthorpe explains how D2C brands can lock in sales and build a platform for growth through retention marketing.

The post Boosting Retention for D2C Brands appeared first on PDV Agency.

New Cars – who’s going electric?

Graham Tomblin — Tue, 28 Feb 2023 10:08:17 +0000

The EV market in the UK is growing year on year and so is unfulfilled demand. Graham Tomblin takes a look at what's going on and explains why he thinks marketers can help to bridge that gap.

The post New Cars – who’s going electric? appeared first on PDV Agency.

Eco-friendly Cosmetics Anyone?

Graham Tomblin — Thu, 09 Feb 2023 09:45:20 +0000

Who is paying more for eco-friendly cosmetic products and what do we do about those who won't? PDV asks sister company MyOffers to shed some light on this fascinating market.

The post Eco-friendly Cosmetics Anyone? appeared first on PDV Agency.

Which prospects are worth a letter?

Nigel Goldthorpe — Fri, 03 Feb 2023 11:00:48 +0000

Putting a letter and a couple of leaflets into an envelope and posting It to someone Is a great way to engage them and hopefully encourage a response. Not everyone is going to love what you do however so learning how to stack the odds in your favour is the key to success.

The post Which prospects are worth a letter? appeared first on PDV Agency.

How many prospects will say yes?

Graham Tomblin — Fri, 20 Jan 2023 12:00:21 +0000

Our Group Sales Director, Graham Tomblin explains why our clients think it's important to try to predict response rates to direct marketing campaigns and describes the PDV process.

The post How many prospects will say yes? appeared first on PDV Agency.