lead generation
Target. Capture. Convert.
Lead generation that delivers quality consumers for your acquisition and retention strategies.
Performance across every channel
Our multichannel approach combines online, telephone, and direct mail channels to deliver high-quality leads and measurable ROI across every touchpoint.
Online Lead Generation
We generate targeted, qualified online leads, so you can focus your direct marketing campaigns on known prospects ready to convert.
Campaigns are designed with tailored question sets against your criteria, ensuring the appropriate marketing permissions and data accuracy to:
Instant response streamed directly to your systems
Emails, postal addresses, and telephone numbers checked at point of capture
Design campaigns to collect exactly the information you need
Test and optimise questions and creative treatments to improve results
Our competition websites and sector-specific lead generation sites gather first-party data supplemented with our network of 150+ trusted partners, offering unrivalled reach and audience diversity. We deliver responsibly gathered compliant first-party data in real-time, and in line with your budget.
Telephone Lead Generation
Unlike brokers who simply buy leads, we operate and manage our own call centres, staffed by trained agents. We produce new and updated records every month, ensuring your campaigns reach verified, motivated prospects.
Quality control is our major differentiator
From call file to scripting and state-of-the-art diallers, every part of the telesurvey process is managed in-house to ensure accuracy and performance.
Each call centre has an onsite QC team monitoring calls for opt-in quality, script adherence, and agent performance. They listen to over 250 calls per week for additional verification, ensuring strict compliance and consistent accuracy across campaigns.
Hot key transfers for instant conversions
We generate hand raisers from consumers specifically interested in your brand or service, providing a more engaged customer audience.
You’re charged only for successful transfers, ensuring cost-effective campaigns.
Each transfer follows bespoke lead criteria and messaging designed for your audience.
Qualified prospects are verified and scheduled directly into your calendar.
Direct Mail Lead Generation
We deliver fully managed direct mail campaigns that drive response and conversion. From creative and print production to compliant data sourcing, every stage is handled by our team for accuracy, efficiency, and control.
Use your existing creative or our in-house team can design targeted, conversion-focused mailers
From production to postage, every detail is coordinated through trusted mailing partners
Tap into verified, GDPR-compliant consumer data for precise audience targeting
Direct mail works with your online and telephone campaigns to strengthen engagement and ROI
Lead Management
Our lead management platform simplifies and centralises the entire lead journey from capture to conversion. It validates, verifies, and fulfils campaigns in real-time, ensuring you only pay for qualified, compliant data, once.
It can manage your entire lead generation programme, including first and third-party leads, from a single, unified pipeline.
- Real-time validation: Instantly checks leads for accuracy and compliance
- Qualification: Only accepts leads that meet your agreed criteria
- No duplication: Automatically removes existing or duplicate data
- Smart routing: Sends verified leads directly to your CRM or chosen endpoint
- Centralised reporting: Provides full transparency and performance tracking
The result is simpler campaign management, consistent data quality, and smarter use of your marketing budget, all within one secure, centralised system.
Campaign Optimisation
Performance isn’t a one-time goal, it’s part of every strategy from day one. Ongoing analysis and real-time reporting allow us to test, measure, and refine campaigns to deliver the right leads at the right time.
Our media planners and analysts review performance, adjust question design, and integrate your feedback to optimise ROI. The result is a cycle of constant improvement that keeps acquisition costs down and conversion rates up.
Inside PDV: The Making of a Lead
From online surveys to phone conversations, our team shows how PDV connects brands with people who genuinely want to hear from them. Watch how we turn data into meaningful dialogue and why that makes our leads more valuable, compliant, and likely to convert.
Driving results with every lead
Brands across sectors such as charity, travel, utilities, telco, optics, hearing and more trust PDV to generate leads and run their campaigns that turn engagement into action.
Grow your customer base with confidence
Speak to our team about building a bespoke lead generation strategy that delivers qualified, compliant prospects.