smart data
We help brands recruit more long-term profitable customers
Introducing everyone : The Smart Consumer Data Platform
A brand-new Consumer Data Platform, which provides a full 360-degree view of every UK household and consumer.
By understanding what a good quality existing customer looks like, everyone uses machine learning algorithms to create bespoke profiles. We then use our deep understanding of consumers to help brands find more long-term, profitable customers.
Underpinned by first-party data, everyone contains marketing permissions for contact across the preferred channels for the individual. This is supplemented with hundreds of variables covering their family life, work life, daily purchases, hobbies and interests, travel, wealth, health and attitudes.
everyone helps you target the right people, at the right time, through the right channels.
Market Reach
Access to a vast, high-quality Data Universe including fresh first-party Consumer Lifestyle Data from our sister brands DLG and MyOffers.
Permissioned Data
All data is fully compliant and opt-in, ensuring you can reach consumers across their preferred channels.
Deep Insights
Hundreds of variables cover family life, work life, daily purchases, hobbies, interests, holidays, travel, wealth, health, and attitudes.
Enhanced Modelling
Key variables include demographics, lifestyle, geographical, transactional, and behavioural data, refined for better performance and higher ROI.
Advanced Targeting Capabilities
Supports precise sector targeting with additional dataset overlays allowing for more detailed targeting strategies.
Channel Optimisation
Optimse your audience creation across all marketing channels including digital, socials, TV, direct mail, telemarketing and email.
Our group have been curating audiences using first party data and activating our clients multi-channel campaigns for years. We know who responds to which offers through which channels. We know more about the UK consumer, what motivates them and how they spend their time and money than any other company in the UK.