Insight Archives - PDV Agency

Beyond the hype: what the DMA Value of AI report really tells us

Graham Tomblin — Tue, 30 Jun 2026 13:56:08 +0000

AI adoption is no longer the biggest challenge facing marketers. Reflecting on the launch of the DMA’s The Value of AI report, Graham Tomblin shares the key themes that stood out and why data, human expertise and clear objectives remain the foundations of successful use of AI in marketing.

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Pack Your Bags, The New Travel Landscape

Caroline Routledge — Thu, 11 Dec 2025 08:30:06 +0000

Travel demand is rising and traveller behaviour is changing. Digital habits, varied segments and experience-led choices now shape the market. Brands that turn their customer data into meaningful travel intelligence stay relevant, connect more easily to their audience and drive stronger bookings.

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The Donor Demographic Shift: Who’s Giving, Why It’s Changing, and What Charities Need to Do Now

Melanie Wynne — Thu, 04 Dec 2025 08:30:36 +0000

The old fundraising model is losing power as donor behaviour is changing fast. We worked with PDSA to create a smarter, data-led approach. New supporter profiles and shifting motivations shaped an audience-first strategy to strengthen engagement and drive resilient acquisition.

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Why Lead Generation Matters More Than Ever!

Nigel Goldthorpe — Thu, 20 Nov 2025 08:30:35 +0000

High-quality lead generation starts with real data, not guesswork. With 25 years of first-party data collection, PDV connects brands and charities to people who actually want to hear from them - driving stronger conversions, cleaner compliance and better ROI.

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Boosting Retention for D2C Brands

Nigel Goldthorpe — Thu, 23 Mar 2023 10:00:29 +0000

The darlings of the twenties are Direct to Consumer brands and they have had quite a ride through pandemics, supply chain shocks and the cost of living crisis. Nigel Goldthorpe explains how D2C brands can lock in sales and build a platform for growth through retention marketing.

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New Cars – who’s going electric?

Graham Tomblin — Tue, 28 Feb 2023 10:08:17 +0000

The EV market in the UK is growing year on year and so is unfulfilled demand. Graham Tomblin takes a look at what's going on and explains why he thinks marketers can help to bridge that gap.

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Zero Party What?

Nigel Goldthorpe — Tue, 21 Feb 2023 10:00:27 +0000

Should marketers be relying on first- second- or third-party data? And what on earth is zero-party data? MD Nigel Goldthorpe sheds some light on all these parties.

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Eco-friendly Cosmetics Anyone?

Graham Tomblin — Thu, 09 Feb 2023 09:45:20 +0000

Who is paying more for eco-friendly cosmetic products and what do we do about those who won't? PDV asks sister company MyOffers to shed some light on this fascinating market.

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