Insight Archives - PDV Agency https://www.pdv.agency/category/insight/ UK's Leading Data-Driven Direct Marketing Agency Thu, 22 Oct 2026 15:00:51 +0000 en-GB hourly 1 https://wordpress.org/?v=7.1.4 https://www.pdv.agency/wp-content/uploads/2023/03/pdv-registered-logo-512-512-150x150.png Insight Archives - PDV Agency https://www.pdv.agency/category/insight/ 32 32 PDV wins gold and silver at The Strategic Mailing Partnership Awards 2026 https://www.pdv.agency/pdv-wins-gold-and-silver-at-smp-awards-2026/ Thu, 22 Oct 2026 14:53:48 +0000 https://www.pdv.agency/?p=242005 PDV wins gold for Vintage Cash Cow with Precision Proco and silver for Scrivens with Marketreach in the mail performance category at The Strategic Mailing Partnership Awards 2026.

The post PDV wins gold and silver at The Strategic Mailing Partnership Awards 2026 appeared first on PDV Agency.

]]> PDV and THINK launch CAUSE360 at Insight in Fundraising Conference 2026 https://www.pdv.agency/pdv-think-cause360-insight-fundraising-conference-2026/ Wed, 23 Sep 2026 09:34:58 +0000 https://www.pdv.agency/?p=241967 PDV and THINK have launched CAUSE360, a postcode-level insight dataset for UK charities, at the CIOF Insight in Fundraising Conference 2026. Scott Logie also took the main stage with Samaritans' Dimitris Mandiliotis to discuss AI, trust and loyalty.

The post PDV and THINK launch CAUSE360 at Insight in Fundraising Conference 2026 appeared first on PDV Agency.

]]> PDV partners with THINK Consulting Solutions ahead of Insight in Fundraising Conference 2026 https://www.pdv.agency/pdv-and-think-ahead-of-ciof-conference-2026/ Tue, 15 Sep 2026 13:00:54 +0000 https://www.pdv.agency/?p=241946 PDV is partnering with THINK Consulting Solutions and we're bringing news to the CIOF Insight in Fundraising Conference 2026. Find us on stand 13 on Monday 21 September.

The post PDV partners with THINK Consulting Solutions ahead of Insight in Fundraising Conference 2026 appeared first on PDV Agency.

]]> Five things pet brands need to do to grow in 2026 and beyond https://www.pdv.agency/pet-marketing-2026-beyond/ Wed, 26 Aug 2026 09:47:19 +0000 https://www.pdv.agency/?p=241881 UK pet ownership is changing fast and many brands are still treating pet owners as one audience. Drawing on PDV's analysis of more than 3.3m pet households, here are five things pet brands need to do differently to grow and retain customers in 2026 and beyond.

The post Five things pet brands need to do to grow in 2026 and beyond appeared first on PDV Agency.

]]> Inside the £12bn UK pet economy https://www.pdv.agency/inside-the-12bn-uk-pet-economy/ Mon, 03 Aug 2026 08:30:36 +0000 https://www.pdv.agency/?p=241932 Dog ownership has grown significantly during the past decade. We dig into what's behind the £12bn UK pet economy, who's really buying and why the growth story isn't as straightforward as it seems.

The post Inside the £12bn UK pet economy appeared first on PDV Agency.

]]> Charity fundraising in 2026: lessons from the latest sector reports https://www.pdv.agency/charity-fundraising-2026-sector-reports/ Tue, 14 Jul 2026 06:39:26 +0000 https://www.pdv.agency/?p=241094 Drawing on the latest research from Open, Wood for Trees and Blackbaud, this blog explores the fundraising trends shaping the charity sector and what they mean for fundraisers as they plan for the second half of 2026.

The post Charity fundraising in 2026: lessons from the latest sector reports appeared first on PDV Agency.

]]> Beyond the hype: what the DMA Value of AI report really tells us https://www.pdv.agency/beyond-the-hype-dma-value-of-ai-report/ Tue, 30 Jun 2026 13:56:08 +0000 https://www.pdv.agency/?p=241084 AI adoption is no longer the biggest challenge facing marketers. Reflecting on the launch of the DMA’s The Value of AI report, Graham Tomblin shares the key themes that stood out and why data, human expertise and clear objectives remain the foundations of successful use of AI in marketing.

The post Beyond the hype: what the DMA Value of AI report really tells us appeared first on PDV Agency.

]]> Pack Your Bags, The New Travel Landscape https://www.pdv.agency/pack-your-bags-the-new-travel-landscape/ Thu, 11 Dec 2025 08:30:06 +0000 https://www.pdv.agency/?p=240664 Travel demand is rising and traveller behaviour is changing. Digital habits, varied segments and experience-led choices now shape the market. Brands that turn their customer data into meaningful travel intelligence stay relevant, connect more easily to their audience and drive stronger bookings.

The post Pack Your Bags, The New Travel Landscape appeared first on PDV Agency.

]]> The Donor Demographic Shift: Who’s Giving, Why It’s Changing, and What Charities Need to Do Now https://www.pdv.agency/donor-change-what-charities-must-do/ Thu, 04 Dec 2025 08:30:36 +0000 https://www.pdv.agency/?p=240608 The old fundraising model is losing power as donor behaviour is changing fast. We worked with PDSA to create a smarter, data-led approach. New supporter profiles and shifting motivations shaped an audience-first strategy to strengthen engagement and drive resilient acquisition.

The post The Donor Demographic Shift: Who’s Giving, Why It’s Changing, and What Charities Need to Do Now appeared first on PDV Agency.

]]> Why Lead Generation Matters More Than Ever! https://www.pdv.agency/why-lead-generation-matters-more-than-ever/ Thu, 20 Nov 2025 08:30:35 +0000 https://www.pdv.agency/?p=240514 High-quality lead generation starts with real data, not guesswork. With 25 years of first-party data collection, PDV connects brands and charities to people who actually want to hear from them - driving stronger conversions, cleaner compliance and better ROI.

The post Why Lead Generation Matters More Than Ever! appeared first on PDV Agency.

]]>