Insight Archives - PDV Agency https://www.pdv.agency/category/insight/ UK's Leading Data-Driven Direct Marketing Agency Wed, 10 Dec 2025 10:49:15 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 Pack Your Bags, The New Travel Landscape https://www.pdv.agency/pack-your-bags-the-new-travel-landscape/ Thu, 11 Dec 2025 08:30:06 +0000 https://www.pdv.agency/?p=240664 Travel demand is rising and traveller behaviour is changing. Digital habits, varied segments and experience-led choices now shape the market. Brands that turn their customer data into meaningful travel intelligence stay relevant, connect more easily to their audience and drive stronger bookings.

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]]> The Donor Demographic Shift: Who’s Giving, Why It’s Changing, and What Charities Need to Do Now https://www.pdv.agency/donor-change-what-charities-must-do/ Thu, 04 Dec 2025 08:30:36 +0000 https://www.pdv.agency/?p=240608 The old fundraising model is losing power as donor behaviour is changing fast. We worked with PDSA to create a smarter, data-led approach. New supporter profiles and shifting motivations shaped an audience-first strategy to strengthen engagement and drive resilient acquisition.

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]]> Why Lead Generation Matters More Than Ever! https://www.pdv.agency/why-lead-generation-matters-more-than-ever/ Thu, 20 Nov 2025 08:30:35 +0000 https://www.pdv.agency/?p=240514 High-quality lead generation starts with real data, not guesswork. With 25 years of first-party data collection, PDV connects brands and charities to people who actually want to hear from them - driving stronger conversions, cleaner compliance and better ROI.

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]]> Boosting Retention for D2C Brands https://www.pdv.agency/boosting-retention-for-d2c-brands/ Thu, 23 Mar 2023 10:00:29 +0000 https://www.pdv.agency/?p=238726 The darlings of the twenties are Direct to Consumer brands and they have had quite a ride through pandemics, supply chain shocks and the cost of living crisis. Nigel Goldthorpe explains how D2C brands can lock in sales and build a platform for growth through retention marketing.

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]]> New Cars – who’s going electric? https://www.pdv.agency/new-cars-whos-going-electric/ Tue, 28 Feb 2023 10:08:17 +0000 https://www.pdv.agency/?p=238670 The EV market in the UK is growing year on year and so is unfulfilled demand. Graham Tomblin takes a look at what's going on and explains why he thinks marketers can help to bridge that gap.

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]]> Zero Party What? https://www.pdv.agency/zero-party-what/ Tue, 21 Feb 2023 10:00:27 +0000 https://www.pdv.agency/?p=238660 Should marketers be relying on first- second- or third-party data? And what on earth is zero-party data? MD Nigel Goldthorpe sheds some light on all these parties.

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]]> Eco-friendly Cosmetics Anyone? https://www.pdv.agency/eco-freindly-cosmetics-anyone/ Thu, 09 Feb 2023 09:45:20 +0000 https://www.pdv.agency/?p=238627 Who is paying more for eco-friendly cosmetic products and what do we do about those who won't? PDV asks sister company MyOffers to shed some light on this fascinating market.

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