The Optics & Audiology Marketing Playbook: 13 Proven Insights to Drive Growth
The Optics and Audiology audience is more engaged, digitally aware, and open to multichannel communication than ever before. But most marketing in this space still plays it safe: generic offers, clinical tones, and narrow targeting. This…
Localised Offers, National Impact
In the optics and audiology space, we often talk about scale: big campaigns, national coverage, centralised strategy. But sometimes, the best results come from going small. Localised offers, when done well, can drive national results. Whether…
How To Build Campaigns That Customers Talk About
In marketing, attention is hard to earn and even harder to keep. Especially in sectors like optics and audiology, where messaging often sounds the same: “Free eye test.” “New frames in store.” “Book your home visit today.” These campaigns might…
What Healthcare Brands Can Learn From Emotional Marketing
In a sector often driven by clinical detail, compliance, and logic, it’s easy for healthcare marketers especially in optics and audiology to focus purely on features, services, or offers. But here’s the truth: Facts rarely inspire action. Emotion…
Is the Hearing Test The New Eye Test?
For years, the eye test has been the go-to annual health check for adults over 40. It’s routine, accessible, and widely accepted. But in recent years, especially post-pandemic, hearing tests have started to gain similar traction. In fact, we’re…
Home Visits vs In-Store – Which Is Winning the Convenience War?
Convenience has always been a factor in customer decision-making but in optics and audiology, it’s now one of the biggest competitive battlegrounds. With the rise of home visit services alongside traditional in-store care, providers are…
Retargeting in the Real World – Offline Strategies That Work
What Is Offline Retargeting? Offline retargeting is the process of re-engaging someone who’s shown interest through a non-digital channel, or who hasn’t converted online, by using physical or human touchpoints like: Direct Mail Phone calls SMS…
How to Use First-Party Data to Drive Local Store Visits
In the optics and audiology sectors, one of the biggest marketing challenges is bridging the gap between data and physical store footfall. It’s one thing to know who your customer is. It’s another to get them off the sofa and into a Specsavers,…
What Works Better – Direct Mail or Digital for Over-60s?
If you’re marketing glasses, hearing tests, or home visits, chances are your audience includes a large segment of over-60s. So, here’s the big question marketers often ask: Should we be using direct mail or digital to reach them? The answer? Both…
Why Multi-Channel Still Wins in Optics & Audiology
We’re living in a hyper-digital world but when it comes to marketing in the optics and audiology sectors, brands that rely on just one channel are leaving a lot on the table. Why? Because your audience isn’t confined to one platform, one age…