Melanie Wynne | Marketing Blogs | PDV https://www.pdv.agency/author/melanie-wynne/ UK's Leading Data-Driven Direct Marketing Agency Wed, 23 Sep 2026 09:34:58 +0000 en-GB hourly 1 https://wordpress.org/?v=7.1.2 https://www.pdv.agency/wp-content/uploads/2023/03/pdv-registered-logo-512-512-150x150.png Melanie Wynne | Marketing Blogs | PDV https://www.pdv.agency/author/melanie-wynne/ 32 32 PDV and THINK launch CAUSE360 at Insight in Fundraising Conference 2026 https://www.pdv.agency/pdv-think-cause360-insight-fundraising-conference-2026/ Wed, 23 Sep 2026 09:34:58 +0000 https://www.pdv.agency/?p=241967 PDV and THINK have launched CAUSE360, a postcode-level insight dataset for UK charities, at the CIOF Insight in Fundraising Conference 2026. Scott Logie also took the main stage with Samaritans' Dimitris Mandiliotis to discuss AI, trust and loyalty.

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]]> PDV partners with THINK Consulting Solutions ahead of Insight in Fundraising Conference 2026 https://www.pdv.agency/pdv-and-think-ahead-of-ciof-conference-2026/ Tue, 15 Sep 2026 13:00:54 +0000 https://www.pdv.agency/?p=241946 PDV is partnering with THINK Consulting Solutions and we're bringing news to the CIOF Insight in Fundraising Conference 2026. Find us on stand 13 on Monday 21 September.

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]]> Five things pet brands need to do to grow in 2026 and beyond https://www.pdv.agency/pet-marketing-2026-beyond/ Wed, 26 Aug 2026 09:47:19 +0000 https://www.pdv.agency/?p=241881 UK pet ownership is changing fast and many brands are still treating pet owners as one audience. Drawing on PDV's analysis of more than 3.3m pet households, here are five things pet brands need to do differently to grow and retain customers in 2026 and beyond.

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]]> Inside the £12bn UK pet economy https://www.pdv.agency/inside-the-12bn-uk-pet-economy/ Mon, 03 Aug 2026 08:30:36 +0000 https://www.pdv.agency/?p=241932 Dog ownership has grown significantly during the past decade. We dig into what's behind the £12bn UK pet economy, who's really buying and why the growth story isn't as straightforward as it seems.

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]]> Charity fundraising in 2026: lessons from the latest sector reports https://www.pdv.agency/charity-fundraising-2026-sector-reports/ Tue, 14 Jul 2026 06:39:26 +0000 https://www.pdv.agency/?p=241094 Drawing on the latest research from Open, Wood for Trees and Blackbaud, this blog explores the fundraising trends shaping the charity sector and what they mean for fundraisers as they plan for the second half of 2026.

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]]> Soft opt-in for charities: the guidance is now complete https://www.pdv.agency/charity-soft-opt-in-guidance/ Thu, 25 Jun 2026 11:49:04 +0000 https://www.pdv.agency/?p=241066 The ICO guidance came in April 2026. Now the Fundraising Regulator has published its own. Together, they represent the complete picture on charitable purposes soft opt-in and the message is clear: the charities that’ll benefit most are the ones that treat this as a data quality question, rather than a volume one.

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]]> Understanding the ICO’s Final Charity Soft Opt-in Guidance https://www.pdv.agency/understanding-the-ico-final-charity-soft-opt-in-guidance/ Wed, 06 May 2026 11:41:26 +0000 https://www.pdv.agency/?p=240931 Most charities work hard to drive engagement, then lose the chance to continue the conversation. The ICO’s soft opt-in guidance for charities changes that.

Soft opt-in gives charities a compliant way to follow up with people already showing genuine interest. It explains what’s changing, what counts, and how to turn engagement into long-term relationships without crossing compliance lines.

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]]> The Donor Demographic Shift: Who’s Giving, Why It’s Changing, and What Charities Need to Do Now https://www.pdv.agency/donor-change-what-charities-must-do/ Thu, 04 Dec 2025 08:30:36 +0000 https://www.pdv.agency/?p=240608 The old fundraising model is losing power as donor behaviour is changing fast. We worked with PDSA to create a smarter, data-led approach. New supporter profiles and shifting motivations shaped an audience-first strategy to strengthen engagement and drive resilient acquisition.

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]]> Charities: Soft opt-in, Your Chance to Shape the Future of Supporter Engagement Rules https://www.pdv.agency/icos-proposed-soft-opt-in-rule/ Mon, 17 Nov 2025 15:54:26 +0000 https://www.pdv.agency/?p=240482 The ICO’s proposed charitable soft opt-in could reshape email engagement. With new rules expected in 2026, charities should prepare now. This consultation is a rare chance to influence evolving data rules, strengthen supporter trust, and ensure protection and participation stay in balance

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]]> How Charities can grow Legacy Giving https://www.pdv.agency/how-charities-can-grow-legacy-giving/ Thu, 25 Sep 2025 18:56:29 +0000 https://www.pdv.agency/?p=240070 Legacy giving is a £4bn opportunity, yet often limited to existing supporters. By targeting key life stages and using direct mail, charities can expand reach, cut costs, and strengthen their long-term supporter pipeline.

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