Graham Tomblin's Blog Posts https://www.pdv.agency/author/graham-tomblin/ UK's Leading Data-Driven Direct Marketing Agency Thu, 02 Apr 2026 12:09:10 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 How Direct Marketing Can Help Teclo’s Win More Customers https://www.pdv.agency/how-direct-marketing-can-help-teclos/ Tue, 16 Dec 2025 08:30:50 +0000 https://www.pdv.agency/?p=240672 Direct marketing gives Telcos a smarter, more precise way to reach high-intent prospects. Personalised messages, rapid deployment and clear attribution build trust and boost conversions, turning relevance into stronger acquisition performance.

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]]> Experian and the ICO https://www.pdv.agency/experian-and-the-ico/ Wed, 22 May 2024 10:16:17 +0000 https://www.pdv.agency/?p=239073 The Upper Tribunal ruling between Experian and the ICO clarifies Legitimate Interests and transparency. Controllers must ensure data subjects can access necessary information, but methods can vary based on data sensitivity and potential harm. PDVs Graham Tomblin explains all.

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]]> Agencies Marking Their Own Homework https://www.pdv.agency/agencies-marking-their-own-homework/ Mon, 18 Mar 2024 10:19:54 +0000 https://www.pdv.agency/?p=239064 Learn about why agencies ‘marking their own homework’ can unfairly be viewed suspiciously by skeptical brands and what can be done to rebuild trust.

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]]> Privacy Areas To Watch in 2024 https://www.pdv.agency/privacy-areas-to-watch-in-2024/ Wed, 31 Jan 2024 10:30:27 +0000 https://www.pdv.agency/?p=239008 With movement on cookies, the DPDI, the EU adequacy assessment and the finale of ICO Vs Experian there's lots to look out for in 2024 for direct marketers and privacy professionals.

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]]> Christmas at PDV https://www.pdv.agency/christmas-at-pdv/ Thu, 21 Dec 2023 15:00:02 +0000 https://www.pdv.agency/?p=238981 December is an amazing time to be at PDV. We get to strengthen our bonds with our clients and suppliers and use the less manic time to plan for the next year. But let’s be honest it can be a bit quiet in the office.

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]]> CDP, SCV, CRM: TMI https://www.pdv.agency/cdp-scv-crm-tmi/ Tue, 22 Aug 2023 09:54:53 +0000 https://www.pdv.agency/?p=238909 In a world with too many three-letter-acronyms, PDV’s Sales Director does his best to explain Customer Data Platforms without using any.

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]]> Why Is Everyone Talking About Legitimate Interests https://www.pdv.agency/why-is-everyone-talking-about-legitimate-interests/ Tue, 11 Jul 2023 10:16:29 +0000 https://www.pdv.agency/?p=238874 The government is proposing amendments to the UK GDPR, which some will say go too far, and others will say don't go far enough. Responsible Direct Marketers however, do have some cause for optimism. Group Sales Director Graham Tomblin explains why.

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]]> Privacy and the Value Exchange https://www.pdv.agency/privacy-and-the-value-exchange/ Wed, 19 Apr 2023 11:01:10 +0000 https://www.pdv.agency/?p=238768 Gartner's study into the opinions of CMOs in Europe and the US shows how important collecting first-party data is. It also shows that CMOs are beginning to recognise how hard it is to get right. Group Sales Director Graham Tomblin talks about why he thinks this is a good thing.

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]]> A day in the life of Ting Zhang https://www.pdv.agency/a-day-in-the-life-of-ting-zhang/ Thu, 06 Apr 2023 12:45:59 +0000 https://www.pdv.agency/?p=238758 Phew, what a busy day an analyst has at PDV! Graham Tomblin checks in with Ting, who is the first STEM member of the team to share their "Day In The Life Of" story. If Ting wasn't reaching for the stars with us she'd still be setting her sights super-high. Find out more here.

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]]> How much data should I test? https://www.pdv.agency/how-much-data-should-i-test/ Mon, 27 Mar 2023 08:50:02 +0000 https://undsgn.com/uncode/?p=4225 It can be hard to know how much investment to risk on a new data source, but testing the smallest amount possible might actually increase your risk. Graham Tomblin explains why.

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