charity donors
Find the right donors for your cause
Targeted, data-led strategies to recruit, engage and retain charity supporters.
Activate your donor strategy
Whether you’re running lotteries, seeking regular givers or growing sponsorships, we connect charities with the people most likely to support them.
Understand what motivates your supporters
Using powerful insight tools and rich first-party data, we enable you to reach donors who align with your mission and build relationships that last.
Every donor is different. From traditional givers to Engaged Firsts, Purposeful Allies and Win-Win Givers, we work with you to uncover what drives people to give and tailor your message accordingly.
- Identify high-quality prospects who look like your existing supporters
- Use proven insight into which offer types perform best across causes
- Craft relevant, personalised outreach that boosts acquisition and retention
- Reactivate lapsed donors with timely, targeted campaigns
- Maximise fundraising efficiency and ROI
Charity Offers
Lottery, Lottery or Raffle, Membership, Regular Donations, Sponsorship, Value Exchange
Charity Causes
Animals, Health, Blind, Cancer, Health, Children, Deaf, Elderly, Environment, Forces, Foreign Aid, Health, Homeless
Put Intelligent Donor Targeting to Work
We use our first-party database of 7.6M individuals who are most likely to donate and then support this with exclusive access to everyone — a Smart Consumer Data Platform to build a clear, up-to-date view of donor behaviour across the UK.
With permissioned contacts, enriched with lifestyle, spending and charitable activity data, we can help you reach the right people through their preferred communication channels, at the right time.
What PDV brings to your fundraising efforts
Our data-led strategies enable charities to grow smarter – attracting the right supporters and building deeper connections over time. Here’s how we can support you:
We use data modelling to find people who closely resemble your best supporters – so you can focus your efforts where they’re most likely to pay off.
We uncover what drives your donors, from lifestyle and values to giving habits – helping you shape strategies around real behaviour, not assumptions.
Using our audience intelligence around donors’ interests, behaviours and motivations, we deliver personalised campaigns with content that move supporters to act.
From new recruits to lapsed supporters, we use data triggers and targeted outreach to keep donors engaged and build long-term relationships.
Smarter targeting means less waste. Our approach improves ROI by helping you reach people who are genuinely aligned to your cause.
Charities already seeing results
From healthcare and animals to children and the environment, leading UK charities choose us to power their fundraising.
Ready to grow your supporter base?
We’ll show you how our data insight-led approach can strengthen your fundraising.