Marketing Attribution Archives - PDV Agency https://www.pdv.agency/tag/marketing-attribution/ UK's Leading Data-Driven Direct Marketing Agency Tue, 26 May 2026 10:49:34 +0000 en-GB hourly 1 https://wordpress.org/?v=7.1.3 https://www.pdv.agency/wp-content/uploads/2023/03/pdv-registered-logo-512-512-150x150.png Marketing Attribution Archives - PDV Agency https://www.pdv.agency/tag/marketing-attribution/ 32 32 Data, discussions and a fantastic day at the ABTA Travel Marketing Conference https://www.pdv.agency/data-discussions-at-the-abta-travel-marketing-conference-2026/ Fri, 22 May 2026 12:46:40 +0000 https://www.pdv.agency/?p=240977 PDV's Caroline Routledge and Scott Logie spoke at the ABTA Travel Marketing Conference, 20 May 2026. Here's what they covered and what the PDV team took away from the day.

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]]> Agencies Marking Their Own Homework https://www.pdv.agency/agencies-marking-their-own-homework/ Mon, 18 Mar 2024 10:19:54 +0000 https://www.pdv.agency/?p=239064 Learn about why agencies ‘marking their own homework’ can unfairly be viewed suspiciously by skeptical brands and what can be done to rebuild trust.

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]]> Busting Myths in Direct Mail https://www.pdv.agency/busting-myths-in-direct-mail/ Tue, 13 Feb 2024 10:06:07 +0000 https://www.pdv.agency/?p=239037 Direct Mail is a crucial element in any modern marketers' playbook; but it's not always understood. In this article, PDV's mythbuster in chief Nigel Goldthorpe tackles some commonly held misconceptions about Direct Mail.

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]]> CDP, SCV, CRM: TMI https://www.pdv.agency/cdp-scv-crm-tmi/ Tue, 22 Aug 2023 09:54:53 +0000 https://www.pdv.agency/?p=238909 In a world with too many three-letter-acronyms, PDV’s Sales Director does his best to explain Customer Data Platforms without using any.

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