Lead Generation Archives - PDV Agency https://www.pdv.agency/tag/lead-generation/ UK's Leading Data-Driven Direct Marketing Agency Tue, 02 Dec 2025 14:59:23 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.5 https://www.pdv.agency/wp-content/uploads/2023/03/pdv-registered-logo-512-512-150x150.png Lead Generation Archives - PDV Agency https://www.pdv.agency/tag/lead-generation/ 32 32 The Donor Demographic Shift: Who’s Giving, Why It’s Changing, and What Charities Need to Do Now https://www.pdv.agency/donor-change-what-charities-must-do/ Thu, 04 Dec 2025 08:30:36 +0000 https://www.pdv.agency/?p=240608 The old fundraising model is losing power as donor behaviour is changing fast. We worked with PDSA to create a smarter, data-led approach. New supporter profiles and shifting motivations shaped an audience-first strategy to strengthen engagement and drive resilient acquisition.

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]]> Why Lead Generation Matters More Than Ever! https://www.pdv.agency/why-lead-generation-matters-more-than-ever/ Thu, 20 Nov 2025 08:30:35 +0000 https://www.pdv.agency/?p=240514 High-quality lead generation starts with real data, not guesswork. With 25 years of first-party data collection, PDV connects brands and charities to people who actually want to hear from them - driving stronger conversions, cleaner compliance and better ROI.

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]]> A Library of Consumers: How ‘everyone’ Guides Your Marketing https://www.pdv.agency/a-library-of-consumers-how-everyone-guides-your-marketing/ Tue, 26 Aug 2025 09:00:46 +0000 https://www.pdv.agency/?p=239940 Imagine walking into the largest library in the world. Endless shelves stretch as far as the eye can see, millions of books waiting to be opened. Somewhere in that maze are the exact stories that will inspire you, challenge you, and stay with you. But without a catalogue, you’re left wandering which ones might be relevant. That’s what untargeted marketing feels like - lots of effort, but little certainty.

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]]> Zero Party What? https://www.pdv.agency/zero-party-what/ Tue, 21 Feb 2023 10:00:27 +0000 https://www.pdv.agency/?p=238660 Should marketers be relying on first- second- or third-party data? And what on earth is zero-party data? MD Nigel Goldthorpe sheds some light on all these parties.

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]]> Acquiring customers through email marketing https://www.pdv.agency/acquiring-customers-through-email-marketing/ Thu, 16 Feb 2023 11:11:15 +0000 https://www.pdv.agency/?p=238648 Acquiring customers through email marketing is more than a good offer or a sexy design. To develop trust in your brand, you need to nurture the audience, build a relationship and create engagement.

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]]> How many prospects will say yes? https://www.pdv.agency/how-many-prospects-will-say-yes/ Fri, 20 Jan 2023 12:00:21 +0000 https://www.pdv.agency/?p=238457 Our Group Sales Director, Graham Tomblin explains why our clients think it's important to try to predict response rates to direct marketing campaigns and describes the PDV process.

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