Consumer Data Archives - PDV Agency https://www.pdv.agency/tag/consumer-data/ UK's Leading Data-Driven Direct Marketing Agency Wed, 06 May 2026 11:41:26 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.pdv.agency/wp-content/uploads/2023/03/pdv-registered-logo-512-512-150x150.png Consumer Data Archives - PDV Agency https://www.pdv.agency/tag/consumer-data/ 32 32 Understanding the ICO’s Final Charity Soft Opt-in Guidance https://www.pdv.agency/understanding-the-ico-final-charity-soft-opt-in-guidance/ Wed, 06 May 2026 11:41:26 +0000 https://www.pdv.agency/?p=240931 Most charities work hard to drive engagement, then lose the chance to continue the conversation. The ICO’s soft opt-in guidance for charities changes that.

Soft opt-in gives charities a compliant way to follow up with people already showing genuine interest. It explains what’s changing, what counts, and how to turn engagement into long-term relationships without crossing compliance lines.

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]]> Get your kicks in 2026… with testing-led direct mail https://www.pdv.agency/testing-led-direct-mail-in-2026/ Wed, 07 Jan 2026 08:54:43 +0000 https://www.pdv.agency/?p=240683 Speed and scale have diluted proper testing. Direct mail brings discipline back. Behaviour-led targeting, clean test design and commercial metrics reveal what truly drives action, helping brands learn faster and build stronger campaigns across every channel.

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]]> Pack Your Bags, The New Travel Landscape https://www.pdv.agency/pack-your-bags-the-new-travel-landscape/ Thu, 11 Dec 2025 08:30:06 +0000 https://www.pdv.agency/?p=240664 Travel demand is rising and traveller behaviour is changing. Digital habits, varied segments and experience-led choices now shape the market. Brands that turn their customer data into meaningful travel intelligence stay relevant, connect more easily to their audience and drive stronger bookings.

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]]> Home Visits vs In-Store – Which Is Winning the Convenience War? https://www.pdv.agency/home-visits-vs-in-store/ Tue, 04 Nov 2025 08:00:56 +0000 https://www.pdv.agency/?p=240336 Convenience has become a deciding factor in how people choose eye and hearing care. As home visits rise and in-store experiences evolve, brands are rethinking what “accessibility” really means. Our latest insight explores the data behind each model and how marketers can tailor campaigns to meet customers where they are.

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]]> How to Use First-Party Data to Drive Local Store Visits https://www.pdv.agency/how-to-use-first-party-data-to-drive-local-store-visits/ Tue, 21 Oct 2025 07:00:14 +0000 https://www.pdv.agency/?p=240208 Smart use of first-party data is helping optical and audiology brands move beyond awareness. It is driving local engagement, appointment bookings, and store visits that deliver ROI.

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]]> How Charities can grow Legacy Giving https://www.pdv.agency/how-charities-can-grow-legacy-giving/ Thu, 25 Sep 2025 18:56:29 +0000 https://www.pdv.agency/?p=240070 Legacy giving is a £4bn opportunity, yet often limited to existing supporters. By targeting key life stages and using direct mail, charities can expand reach, cut costs, and strengthen their long-term supporter pipeline.

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]]> Who is the Modern Hearing Care Customer? https://www.pdv.agency/the-modern-hearing-care-customer/ Tue, 09 Sep 2025 09:00:16 +0000 https://www.pdv.agency/?p=239992 The modern hearing care customer isn’t just an older adult - they’re diverse, digitally aware, and influenced by family and social channels. Learn how mindset, multichannel touchpoints, and segment-focused strategies are reshaping how hearing care brands connect with and engage their audience.

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]]> A Library of Consumers: How ‘everyone’ Guides Your Marketing https://www.pdv.agency/a-library-of-consumers-how-everyone-guides-your-marketing/ Tue, 26 Aug 2025 09:00:46 +0000 https://www.pdv.agency/?p=239940 Imagine walking into the largest library in the world. Endless shelves stretch as far as the eye can see, millions of books waiting to be opened. Somewhere in that maze are the exact stories that will inspire you, challenge you, and stay with you. But without a catalogue, you’re left wandering which ones might be relevant. That’s what untargeted marketing feels like - lots of effort, but little certainty.

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]]> Experian and the ICO https://www.pdv.agency/experian-and-the-ico/ Wed, 22 May 2024 10:16:17 +0000 https://www.pdv.agency/?p=239073 The Upper Tribunal ruling between Experian and the ICO clarifies Legitimate Interests and transparency. Controllers must ensure data subjects can access necessary information, but methods can vary based on data sensitivity and potential harm. PDVs Graham Tomblin explains all.

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]]> Busting Myths in Direct Mail https://www.pdv.agency/busting-myths-in-direct-mail/ Tue, 13 Feb 2024 10:06:07 +0000 https://www.pdv.agency/?p=239037 Direct Mail is a crucial element in any modern marketers' playbook; but it's not always understood. In this article, PDV's mythbuster in chief Nigel Goldthorpe tackles some commonly held misconceptions about Direct Mail.

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