Consumer Data Archives - PDV Agency https://www.pdv.agency/tag/consumer-data/ UK's Leading Data-Driven Direct Marketing Agency Tue, 01 Sep 2026 08:28:56 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0.4 https://www.pdv.agency/wp-content/uploads/2023/03/pdv-registered-logo-512-512-150x150.png Consumer Data Archives - PDV Agency https://www.pdv.agency/tag/consumer-data/ 32 32 Five things pet brands need to do to grow in 2026 and beyond https://www.pdv.agency/pet-marketing-2026-beyond/ Wed, 26 Aug 2026 09:47:19 +0000 https://www.pdv.agency/?p=241881 UK pet ownership is changing fast and many brands are still treating pet owners as one audience. Drawing on PDV's analysis of more than 3.3m pet households, here are five things pet brands need to do differently to grow and retain customers in 2026 and beyond.

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]]> Inside the £12bn UK pet economy https://www.pdv.agency/inside-the-12bn-uk-pet-economy/ Mon, 03 Aug 2026 08:30:36 +0000 https://www.pdv.agency/?p=241932 Dog ownership has grown significantly during the past decade. We dig into what's behind the £12bn UK pet economy, who's really buying and why the growth story isn't as straightforward as it seems.

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]]> Soft opt-in for charities: the guidance is now complete https://www.pdv.agency/charity-soft-opt-in-guidance/ Thu, 25 Jun 2026 11:49:04 +0000 https://www.pdv.agency/?p=241066 The ICO guidance came in April 2026. Now the Fundraising Regulator has published its own. Together, they represent the complete picture on charitable purposes soft opt-in and the message is clear: the charities that’ll benefit most are the ones that treat this as a data quality question, rather than a volume one.

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]]> Understanding the ICO’s Final Charity Soft Opt-in Guidance https://www.pdv.agency/understanding-the-ico-final-charity-soft-opt-in-guidance/ Wed, 06 May 2026 11:41:26 +0000 https://www.pdv.agency/?p=240931 Most charities work hard to drive engagement, then lose the chance to continue the conversation. The ICO’s soft opt-in guidance for charities changes that.

Soft opt-in gives charities a compliant way to follow up with people already showing genuine interest. It explains what’s changing, what counts, and how to turn engagement into long-term relationships without crossing compliance lines.

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]]> Get your kicks in 2026… with testing-led direct mail https://www.pdv.agency/testing-led-direct-mail-in-2026/ Wed, 07 Jan 2026 08:54:43 +0000 https://www.pdv.agency/?p=240683 Speed and scale have diluted proper testing. Direct mail brings discipline back. Behaviour-led targeting, clean test design and commercial metrics reveal what truly drives action, helping brands learn faster and build stronger campaigns across every channel.

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]]> Pack Your Bags, The New Travel Landscape https://www.pdv.agency/pack-your-bags-the-new-travel-landscape/ Thu, 11 Dec 2025 08:30:06 +0000 https://www.pdv.agency/?p=240664 Travel demand is rising and traveller behaviour is changing. Digital habits, varied segments and experience-led choices now shape the market. Brands that turn their customer data into meaningful travel intelligence stay relevant, connect more easily to their audience and drive stronger bookings.

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]]> Home Visits vs In-Store – Which Is Winning the Convenience War? https://www.pdv.agency/home-visits-vs-in-store/ Tue, 04 Nov 2025 08:00:56 +0000 https://www.pdv.agency/?p=240336 Convenience has become a deciding factor in how people choose eye and hearing care. As home visits rise and in-store experiences evolve, brands are rethinking what “accessibility” really means. Our latest insight explores the data behind each model and how marketers can tailor campaigns to meet customers where they are.

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]]> How to Use First-Party Data to Drive Local Store Visits https://www.pdv.agency/how-to-use-first-party-data-to-drive-local-store-visits/ Tue, 21 Oct 2025 07:00:14 +0000 https://www.pdv.agency/?p=240208 Smart use of first-party data is helping optical and audiology brands move beyond awareness. It is driving local engagement, appointment bookings, and store visits that deliver ROI.

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]]> How Charities can grow Legacy Giving https://www.pdv.agency/how-charities-can-grow-legacy-giving/ Thu, 25 Sep 2025 18:56:29 +0000 https://www.pdv.agency/?p=240070 Legacy giving is a £4bn opportunity, yet often limited to existing supporters. By targeting key life stages and using direct mail, charities can expand reach, cut costs, and strengthen their long-term supporter pipeline.

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]]> Who is the Modern Hearing Care Customer? https://www.pdv.agency/the-modern-hearing-care-customer/ Tue, 09 Sep 2025 09:00:16 +0000 https://www.pdv.agency/?p=239992 The modern hearing care customer isn’t just an older adult - they’re diverse, digitally aware, and influenced by family and social channels. Learn how mindset, multichannel touchpoints, and segment-focused strategies are reshaping how hearing care brands connect with and engage their audience.

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