Charity Archives - PDV Agency

Understanding the ICO’s Final Charity Soft Opt-in Guidance

Melanie Wynne — Wed, 06 May 2026 11:41:26 +0000

Most charities work hard to drive engagement, then lose the chance to continue the conversation. The ICO’s soft opt-in guidance for charities changes that.

Soft opt-in gives charities a compliant way to follow up with people already showing genuine interest. It explains what’s changing, what counts, and how to turn engagement into long-term relationships without crossing compliance lines.

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Charities: Soft opt-in, Your Chance to Shape the Future of Supporter Engagement Rules

Melanie Wynne — Mon, 17 Nov 2025 15:54:26 +0000

The ICO’s proposed charitable soft opt-in could reshape email engagement. With new rules expected in 2026, charities should prepare now. This consultation is a rare chance to influence evolving data rules, strengthen supporter trust, and ensure protection and participation stay in balance

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Why are Fundraisers returning to Direct Mail (Part 2)

Nigel Goldthorpe — Wed, 28 May 2025 10:00:44 +0000

Discover the Surprising Comeback of Direct Mail for Charities. With Donor Numbers in Decline, Find Out How Storytelling & QR Codes Can Help Save the Day. Learn Why Now is the Best Time to Rediscover this Lucrative Fundraising Method.

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Christmas at PDV

Graham Tomblin — Thu, 21 Dec 2023 15:00:02 +0000

December is an amazing time to be at PDV. We get to strengthen our bonds with our clients and suppliers and use the less manic time to plan for the next year. But let’s be honest it can be a bit quiet in the office.

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