Charity Data Archives - PDV Agency https://www.pdv.agency/tag/charity-data/ UK's Leading Data-Driven Direct Marketing Agency Thu, 16 Jul 2026 16:17:13 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0.2 https://www.pdv.agency/wp-content/uploads/2023/03/pdv-registered-logo-512-512-150x150.png Charity Data Archives - PDV Agency https://www.pdv.agency/tag/charity-data/ 32 32 Charity fundraising in 2026: lessons from the latest sector reports https://www.pdv.agency/charity-fundraising-2026-sector-reports/ Tue, 14 Jul 2026 06:39:26 +0000 https://www.pdv.agency/?p=241094 Drawing on the latest research from Open, Wood for Trees and Blackbaud, this blog explores the fundraising trends shaping the charity sector and what they mean for fundraisers as they plan for the second half of 2026.

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]]> Soft opt-in for charities: the guidance is now complete https://www.pdv.agency/charity-soft-opt-in-guidance/ Thu, 25 Jun 2026 11:49:04 +0000 https://www.pdv.agency/?p=241066 The ICO guidance came in April 2026. Now the Fundraising Regulator has published its own. Together, they represent the complete picture on charitable purposes soft opt-in and the message is clear: the charities that’ll benefit most are the ones that treat this as a data quality question, rather than a volume one.

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]]> The Donor Demographic Shift: Who’s Giving, Why It’s Changing, and What Charities Need to Do Now https://www.pdv.agency/donor-change-what-charities-must-do/ Thu, 04 Dec 2025 08:30:36 +0000 https://www.pdv.agency/?p=240608 The old fundraising model is losing power as donor behaviour is changing fast. We worked with PDSA to create a smarter, data-led approach. New supporter profiles and shifting motivations shaped an audience-first strategy to strengthen engagement and drive resilient acquisition.

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]]> How Charities can grow Legacy Giving https://www.pdv.agency/how-charities-can-grow-legacy-giving/ Thu, 25 Sep 2025 18:56:29 +0000 https://www.pdv.agency/?p=240070 Legacy giving is a £4bn opportunity, yet often limited to existing supporters. By targeting key life stages and using direct mail, charities can expand reach, cut costs, and strengthen their long-term supporter pipeline.

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