PDV Agency https://www.pdv.agency/ UK's Leading Data-Driven Direct Marketing Agency Tue, 30 Jun 2026 13:56:16 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.pdv.agency/wp-content/uploads/2023/03/pdv-registered-logo-512-512-150x150.png PDV Agency https://www.pdv.agency/ 32 32 Beyond the hype: what the DMA Value of AI report really tells us https://www.pdv.agency/beyond-the-hype-dma-value-of-ai-report/ Tue, 30 Jun 2026 13:56:08 +0000 https://www.pdv.agency/?p=241084 AI adoption is no longer the biggest challenge facing marketers. Reflecting on the launch of the DMA’s The Value of AI report, Graham Tomblin shares the key themes that stood out and why data, human expertise and clear objectives remain the foundations of successful use of AI in marketing.

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]]> Soft opt-in for charities: the guidance is now complete https://www.pdv.agency/charity-soft-opt-in-guidance/ Thu, 25 Jun 2026 11:49:04 +0000 https://www.pdv.agency/?p=241066 The ICO guidance came in April 2026. Now the Fundraising Regulator has published its own. Together, they represent the complete picture on charitable purposes soft opt-in and the message is clear: the charities that’ll benefit most are the ones that treat this as a data quality question, rather than a volume one.

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]]> Direct mail and digital: why the either/or question is the wrong one https://www.pdv.agency/direct-mail-drives-digital-marketing/ Tue, 09 Jun 2026 07:00:40 +0000 https://www.pdv.agency/?p=241047 The latest JICMAIL research shows direct mail is strengthening digital performance, driving more website visits, online actions and purchases than ever before. As customer journeys become increasingly connected, integrated campaigns are delivering stronger engagement and measurable commercial results.

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]]> Data, discussions and a fantastic day at the ABTA Travel Marketing Conference https://www.pdv.agency/data-discussions-at-the-abta-travel-marketing-conference-2026/ Fri, 22 May 2026 12:46:40 +0000 https://www.pdv.agency/?p=240977 PDV's Caroline Routledge and Scott Logie spoke at the ABTA Travel Marketing Conference, 20 May 2026. Here's what they covered and what the PDV team took away from the day.

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]]> Understanding the ICO’s Final Charity Soft Opt-in Guidance https://www.pdv.agency/understanding-the-ico-final-charity-soft-opt-in-guidance/ Wed, 06 May 2026 11:41:26 +0000 https://www.pdv.agency/?p=240931 Most charities work hard to drive engagement, then lose the chance to continue the conversation. The ICO’s soft opt-in guidance for charities changes that.

Soft opt-in gives charities a compliant way to follow up with people already showing genuine interest. It explains what’s changing, what counts, and how to turn engagement into long-term relationships without crossing compliance lines.

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]]> PDV Awarded JICMAIL Platinum Partner Accreditation https://www.pdv.agency/pdv-awarded-jicmail-platinum-partner-accreditation/ Fri, 16 Jan 2026 13:25:35 +0000 https://www.pdv.agency/?p=240707 PDV is now a JICMAIL Platinum Partner! Our commitment to data-driven direct mail effectiveness and insight-led campaign planning is powered by JICMAIL’s insights. It’s proof that our direct mail decisions are driven by evidence, not assumptions.

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]]> Get your kicks in 2026… with testing-led direct mail https://www.pdv.agency/testing-led-direct-mail-in-2026/ Wed, 07 Jan 2026 08:54:43 +0000 https://www.pdv.agency/?p=240683 Speed and scale have diluted proper testing. Direct mail brings discipline back. Behaviour-led targeting, clean test design and commercial metrics reveal what truly drives action, helping brands learn faster and build stronger campaigns across every channel.

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]]> How Direct Marketing Can Help Teclo’s Win More Customers https://www.pdv.agency/how-direct-marketing-can-help-teclos/ Tue, 16 Dec 2025 08:30:50 +0000 https://www.pdv.agency/?p=240672 Direct marketing gives Telcos a smarter, more precise way to reach high-intent prospects. Personalised messages, rapid deployment and clear attribution build trust and boost conversions, turning relevance into stronger acquisition performance.

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]]> Pack Your Bags, The New Travel Landscape https://www.pdv.agency/pack-your-bags-the-new-travel-landscape/ Thu, 11 Dec 2025 08:30:06 +0000 https://www.pdv.agency/?p=240664 Travel demand is rising and traveller behaviour is changing. Digital habits, varied segments and experience-led choices now shape the market. Brands that turn their customer data into meaningful travel intelligence stay relevant, connect more easily to their audience and drive stronger bookings.

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]]> The Optics & Audiology Marketing Playbook: 13 Proven Insights to Drive Growth https://www.pdv.agency/13-insights-into-optics-and-audiology/ Tue, 09 Dec 2025 08:30:18 +0000 https://www.pdv.agency/?p=240655 Marketing in eye and hearing care thrives on relevance and clarity. This marketing playbook shares 13 insights to help you reach real decision-makers, blend channels with purpose, and create campaigns that inspire action for every audience involved.

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