Data Archives - PDV Agency https://www.pdv.agency/category/data/ UK's Leading Data-Driven Direct Marketing Agency Wed, 16 Sep 2026 15:21:06 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0.5 https://www.pdv.agency/wp-content/uploads/2023/03/pdv-registered-logo-512-512-150x150.png Data Archives - PDV Agency https://www.pdv.agency/category/data/ 32 32 PDV partners with THINK Consulting Solutions ahead of Insight in Fundraising Conference 2026 https://www.pdv.agency/pdv-and-think-ahead-of-ciof-conference-2026/ Tue, 15 Sep 2026 13:00:54 +0000 https://www.pdv.agency/?p=241946 PDV is partnering with THINK Consulting Solutions and we're bringing news to the CIOF Insight in Fundraising Conference 2026. Find us on stand 13 on Monday 21 September.

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]]> Five things pet brands need to do to grow in 2026 and beyond https://www.pdv.agency/pet-marketing-2026-beyond/ Wed, 26 Aug 2026 09:47:19 +0000 https://www.pdv.agency/?p=241881 UK pet ownership is changing fast and many brands are still treating pet owners as one audience. Drawing on PDV's analysis of more than 3.3m pet households, here are five things pet brands need to do differently to grow and retain customers in 2026 and beyond.

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]]> Inside the £12bn UK pet economy https://www.pdv.agency/inside-the-12bn-uk-pet-economy/ Mon, 03 Aug 2026 08:30:36 +0000 https://www.pdv.agency/?p=241932 Dog ownership has grown significantly during the past decade. We dig into what's behind the £12bn UK pet economy, who's really buying and why the growth story isn't as straightforward as it seems.

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]]> Charity fundraising in 2026: lessons from the latest sector reports https://www.pdv.agency/charity-fundraising-2026-sector-reports/ Tue, 14 Jul 2026 06:39:26 +0000 https://www.pdv.agency/?p=241094 Drawing on the latest research from Open, Wood for Trees and Blackbaud, this blog explores the fundraising trends shaping the charity sector and what they mean for fundraisers as they plan for the second half of 2026.

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]]> Beyond the hype: what the DMA Value of AI report really tells us https://www.pdv.agency/beyond-the-hype-dma-value-of-ai-report/ Tue, 30 Jun 2026 13:56:08 +0000 https://www.pdv.agency/?p=241084 AI adoption is no longer the biggest challenge facing marketers. Reflecting on the launch of the DMA’s The Value of AI report, Graham Tomblin shares the key themes that stood out and why data, human expertise and clear objectives remain the foundations of successful use of AI in marketing.

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]]> Soft opt-in for charities: the guidance is now complete https://www.pdv.agency/charity-soft-opt-in-guidance/ Thu, 25 Jun 2026 11:49:04 +0000 https://www.pdv.agency/?p=241066 The ICO guidance came in April 2026. Now the Fundraising Regulator has published its own. Together, they represent the complete picture on charitable purposes soft opt-in and the message is clear: the charities that’ll benefit most are the ones that treat this as a data quality question, rather than a volume one.

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]]> Data, discussions and a fantastic day at the ABTA Travel Marketing Conference https://www.pdv.agency/data-discussions-at-the-abta-travel-marketing-conference-2026/ Fri, 22 May 2026 12:46:40 +0000 https://www.pdv.agency/?p=240977 PDV's Caroline Routledge and Scott Logie spoke at the ABTA Travel Marketing Conference, 20 May 2026. Here's what they covered and what the PDV team took away from the day.

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]]> Understanding the ICO’s Final Charity Soft Opt-in Guidance https://www.pdv.agency/understanding-the-ico-final-charity-soft-opt-in-guidance/ Wed, 06 May 2026 11:41:26 +0000 https://www.pdv.agency/?p=240931 Most charities work hard to drive engagement, then lose the chance to continue the conversation. The ICO’s soft opt-in guidance for charities changes that.

Soft opt-in gives charities a compliant way to follow up with people already showing genuine interest. It explains what’s changing, what counts, and how to turn engagement into long-term relationships without crossing compliance lines.

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]]> Pack Your Bags, The New Travel Landscape https://www.pdv.agency/pack-your-bags-the-new-travel-landscape/ Thu, 11 Dec 2025 08:30:06 +0000 https://www.pdv.agency/?p=240664 Travel demand is rising and traveller behaviour is changing. Digital habits, varied segments and experience-led choices now shape the market. Brands that turn their customer data into meaningful travel intelligence stay relevant, connect more easily to their audience and drive stronger bookings.

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]]> The Donor Demographic Shift: Who’s Giving, Why It’s Changing, and What Charities Need to Do Now https://www.pdv.agency/donor-change-what-charities-must-do/ Thu, 04 Dec 2025 08:30:36 +0000 https://www.pdv.agency/?p=240608 The old fundraising model is losing power as donor behaviour is changing fast. We worked with PDSA to create a smarter, data-led approach. New supporter profiles and shifting motivations shaped an audience-first strategy to strengthen engagement and drive resilient acquisition.

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