Data Archives - PDV Agency https://www.pdv.agency/category/data/ UK's Leading Data-Driven Direct Marketing Agency Wed, 06 May 2026 11:41:26 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 Understanding the ICO’s Final Charity Soft Opt-in Guidance https://www.pdv.agency/understanding-the-ico-final-charity-soft-opt-in-guidance/ Wed, 06 May 2026 11:41:26 +0000 https://www.pdv.agency/?p=240931 Most charities work hard to drive engagement, then lose the chance to continue the conversation. The ICO’s soft opt-in guidance for charities changes that.

Soft opt-in gives charities a compliant way to follow up with people already showing genuine interest. It explains what’s changing, what counts, and how to turn engagement into long-term relationships without crossing compliance lines.

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]]> Pack Your Bags, The New Travel Landscape https://www.pdv.agency/pack-your-bags-the-new-travel-landscape/ Thu, 11 Dec 2025 08:30:06 +0000 https://www.pdv.agency/?p=240664 Travel demand is rising and traveller behaviour is changing. Digital habits, varied segments and experience-led choices now shape the market. Brands that turn their customer data into meaningful travel intelligence stay relevant, connect more easily to their audience and drive stronger bookings.

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]]> The Donor Demographic Shift: Who’s Giving, Why It’s Changing, and What Charities Need to Do Now https://www.pdv.agency/donor-change-what-charities-must-do/ Thu, 04 Dec 2025 08:30:36 +0000 https://www.pdv.agency/?p=240608 The old fundraising model is losing power as donor behaviour is changing fast. We worked with PDSA to create a smarter, data-led approach. New supporter profiles and shifting motivations shaped an audience-first strategy to strengthen engagement and drive resilient acquisition.

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]]> “The Smart Way to Send: How Travel Segmentation Supercharges Direct Mail” https://www.pdv.agency/how-travel-segmentation-supercharges-direct-mail/ Thu, 27 Nov 2025 08:30:34 +0000 https://www.pdv.agency/?p=240566 Travel marketing works harder when brands reach travellers with direct mail that aligns with their interests. This is why segmentation plays an important role in turning cold reach into warm, high-intent prospects ready to book.

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]]> Why Lead Generation Matters More Than Ever! https://www.pdv.agency/why-lead-generation-matters-more-than-ever/ Thu, 20 Nov 2025 08:30:35 +0000 https://www.pdv.agency/?p=240514 High-quality lead generation starts with real data, not guesswork. With 25 years of first-party data collection, PDV connects brands and charities to people who actually want to hear from them - driving stronger conversions, cleaner compliance and better ROI.

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]]> Travel Brands: Cut Mail Costs by 20% and Hit Peak Booking Season at Full Power https://www.pdv.agency/royal-mail-incentive/ Thu, 23 Oct 2025 08:00:32 +0000 https://www.pdv.agency/?p=240227 January is when travel dreams become real plans. With Royal Mail’s Travel Incentive and PDV’s data-led targeting, brands can capture peak intent, stand out from digital noise, and drive stronger conversions. All while mailing smarter and more efficiently ahead of Sunshine Saturday.

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]]> How to Use First-Party Data to Drive Local Store Visits https://www.pdv.agency/how-to-use-first-party-data-to-drive-local-store-visits/ Tue, 21 Oct 2025 07:00:14 +0000 https://www.pdv.agency/?p=240208 Smart use of first-party data is helping optical and audiology brands move beyond awareness. It is driving local engagement, appointment bookings, and store visits that deliver ROI.

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]]> A Library of Consumers: How ‘everyone’ Guides Your Marketing https://www.pdv.agency/a-library-of-consumers-how-everyone-guides-your-marketing/ Tue, 26 Aug 2025 09:00:46 +0000 https://www.pdv.agency/?p=239940 Imagine walking into the largest library in the world. Endless shelves stretch as far as the eye can see, millions of books waiting to be opened. Somewhere in that maze are the exact stories that will inspire you, challenge you, and stay with you. But without a catalogue, you’re left wandering which ones might be relevant. That’s what untargeted marketing feels like - lots of effort, but little certainty.

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]]> Experian and the ICO https://www.pdv.agency/experian-and-the-ico/ Wed, 22 May 2024 10:16:17 +0000 https://www.pdv.agency/?p=239073 The Upper Tribunal ruling between Experian and the ICO clarifies Legitimate Interests and transparency. Controllers must ensure data subjects can access necessary information, but methods can vary based on data sensitivity and potential harm. PDVs Graham Tomblin explains all.

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]]> Agencies Marking Their Own Homework https://www.pdv.agency/agencies-marking-their-own-homework/ Mon, 18 Mar 2024 10:19:54 +0000 https://www.pdv.agency/?p=239064 Learn about why agencies ‘marking their own homework’ can unfairly be viewed suspiciously by skeptical brands and what can be done to rebuild trust.

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