Data Archives - PDV Agency

Charity fundraising in 2026: lessons from the latest sector reports

Melanie Wynne — Tue, 14 Jul 2026 06:39:26 +0000

Drawing on the latest research from Open, Wood for Trees and Blackbaud, this blog explores the fundraising trends shaping the charity sector and what they mean for fundraisers as they plan for the second half of 2026.

The post Charity fundraising in 2026: lessons from the latest sector reports appeared first on PDV Agency.

Beyond the hype: what the DMA Value of AI report really tells us

Graham Tomblin — Tue, 30 Jun 2026 13:56:08 +0000

AI adoption is no longer the biggest challenge facing marketers. Reflecting on the launch of the DMA’s The Value of AI report, Graham Tomblin shares the key themes that stood out and why data, human expertise and clear objectives remain the foundations of successful use of AI in marketing.

The post Beyond the hype: what the DMA Value of AI report really tells us appeared first on PDV Agency.

Soft opt-in for charities: the guidance is now complete

Melanie Wynne — Thu, 25 Jun 2026 11:49:04 +0000

The ICO guidance came in April 2026. Now the Fundraising Regulator has published its own. Together, they represent the complete picture on charitable purposes soft opt-in and the message is clear: the charities that’ll benefit most are the ones that treat this as a data quality question, rather than a volume one.

The post Soft opt-in for charities: the guidance is now complete appeared first on PDV Agency.

Data, discussions and a fantastic day at the ABTA Travel Marketing Conference

Caroline Routledge — Fri, 22 May 2026 12:46:40 +0000

PDV's Caroline Routledge and Scott Logie spoke at the ABTA Travel Marketing Conference, 20 May 2026. Here's what they covered and what the PDV team took away from the day.

The post Data, discussions and a fantastic day at the ABTA Travel Marketing Conference appeared first on PDV Agency.

Understanding the ICO’s Final Charity Soft Opt-in Guidance

Melanie Wynne — Wed, 06 May 2026 11:41:26 +0000

Most charities work hard to drive engagement, then lose the chance to continue the conversation. The ICO’s soft opt-in guidance for charities changes that.

Soft opt-in gives charities a compliant way to follow up with people already showing genuine interest. It explains what’s changing, what counts, and how to turn engagement into long-term relationships without crossing compliance lines.

The post Understanding the ICO’s Final Charity Soft Opt-in Guidance appeared first on PDV Agency.

Pack Your Bags, The New Travel Landscape

Caroline Routledge — Thu, 11 Dec 2025 08:30:06 +0000

Travel demand is rising and traveller behaviour is changing. Digital habits, varied segments and experience-led choices now shape the market. Brands that turn their customer data into meaningful travel intelligence stay relevant, connect more easily to their audience and drive stronger bookings.

The post Pack Your Bags, The New Travel Landscape appeared first on PDV Agency.

The Donor Demographic Shift: Who’s Giving, Why It’s Changing, and What Charities Need to Do Now

Melanie Wynne — Thu, 04 Dec 2025 08:30:36 +0000

The old fundraising model is losing power as donor behaviour is changing fast. We worked with PDSA to create a smarter, data-led approach. New supporter profiles and shifting motivations shaped an audience-first strategy to strengthen engagement and drive resilient acquisition.

The post The Donor Demographic Shift: Who’s Giving, Why It’s Changing, and What Charities Need to Do Now appeared first on PDV Agency.

“The Smart Way to Send: How Travel Segmentation Supercharges Direct Mail”

Caroline Routledge — Thu, 27 Nov 2025 08:30:34 +0000

Travel marketing works harder when brands reach travellers with direct mail that aligns with their interests. This is why segmentation plays an important role in turning cold reach into warm, high-intent prospects ready to book.

The post “The Smart Way to Send: How Travel Segmentation Supercharges Direct Mail” appeared first on PDV Agency.

Why Lead Generation Matters More Than Ever!

Nigel Goldthorpe — Thu, 20 Nov 2025 08:30:35 +0000

High-quality lead generation starts with real data, not guesswork. With 25 years of first-party data collection, PDV connects brands and charities to people who actually want to hear from them - driving stronger conversions, cleaner compliance and better ROI.

The post Why Lead Generation Matters More Than Ever! appeared first on PDV Agency.

Travel Brands: Cut Mail Costs by 20% and Hit Peak Booking Season at Full Power

Caroline Routledge — Thu, 23 Oct 2025 08:00:32 +0000

January is when travel dreams become real plans. With Royal Mail’s Travel Incentive and PDV’s data-led targeting, brands can capture peak intent, stand out from digital noise, and drive stronger conversions. All while mailing smarter and more efficiently ahead of Sunshine Saturday.

The post Travel Brands: Cut Mail Costs by 20% and Hit Peak Booking Season at Full Power appeared first on PDV Agency.