Charity Archives - PDV Agency

Charity fundraising in 2026: lessons from the latest sector reports

Melanie Wynne — Tue, 14 Jul 2026 06:39:26 +0000

Drawing on the latest research from Open, Wood for Trees and Blackbaud, this blog explores the fundraising trends shaping the charity sector and what they mean for fundraisers as they plan for the second half of 2026.

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Soft opt-in for charities: the guidance is now complete

Melanie Wynne — Thu, 25 Jun 2026 11:49:04 +0000

The ICO guidance came in April 2026. Now the Fundraising Regulator has published its own. Together, they represent the complete picture on charitable purposes soft opt-in and the message is clear: the charities that’ll benefit most are the ones that treat this as a data quality question, rather than a volume one.

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Understanding the ICO’s Final Charity Soft Opt-in Guidance

Melanie Wynne — Wed, 06 May 2026 11:41:26 +0000

Most charities work hard to drive engagement, then lose the chance to continue the conversation. The ICO’s soft opt-in guidance for charities changes that.

Soft opt-in gives charities a compliant way to follow up with people already showing genuine interest. It explains what’s changing, what counts, and how to turn engagement into long-term relationships without crossing compliance lines.

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The Donor Demographic Shift: Who’s Giving, Why It’s Changing, and What Charities Need to Do Now

Melanie Wynne — Thu, 04 Dec 2025 08:30:36 +0000

The old fundraising model is losing power as donor behaviour is changing fast. We worked with PDSA to create a smarter, data-led approach. New supporter profiles and shifting motivations shaped an audience-first strategy to strengthen engagement and drive resilient acquisition.

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Charities: Soft opt-in, Your Chance to Shape the Future of Supporter Engagement Rules

Melanie Wynne — Mon, 17 Nov 2025 15:54:26 +0000

The ICO’s proposed charitable soft opt-in could reshape email engagement. With new rules expected in 2026, charities should prepare now. This consultation is a rare chance to influence evolving data rules, strengthen supporter trust, and ensure protection and participation stay in balance

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How Charities can grow Legacy Giving

Melanie Wynne — Thu, 25 Sep 2025 18:56:29 +0000

Legacy giving is a £4bn opportunity, yet often limited to existing supporters. By targeting key life stages and using direct mail, charities can expand reach, cut costs, and strengthen their long-term supporter pipeline.

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Why are Fundraisers returning to Direct Mail (Part 2)

Nigel Goldthorpe — Wed, 28 May 2025 10:00:44 +0000

Discover the Surprising Comeback of Direct Mail for Charities. With Donor Numbers in Decline, Find Out How Storytelling & QR Codes Can Help Save the Day. Learn Why Now is the Best Time to Rediscover this Lucrative Fundraising Method.

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