Melanie Wynee - Donor Growth Strategist https://www.pdv.agency/author/melanie-wynne/ UK's Leading Data-Driven Direct Marketing Agency Tue, 02 Dec 2025 14:59:23 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 The Donor Demographic Shift: Who’s Giving, Why It’s Changing, and What Charities Need to Do Now https://www.pdv.agency/donor-change-what-charities-must-do/ Thu, 04 Dec 2025 08:30:36 +0000 https://www.pdv.agency/?p=240608 The old fundraising model is losing power as donor behaviour is changing fast. We worked with PDSA to create a smarter, data-led approach. New supporter profiles and shifting motivations shaped an audience-first strategy to strengthen engagement and drive resilient acquisition.

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]]> Charities: Soft opt-in, Your Chance to Shape the Future of Supporter Engagement Rules https://www.pdv.agency/icos-proposed-soft-opt-in-rule/ Mon, 17 Nov 2025 15:54:26 +0000 https://www.pdv.agency/?p=240482 The ICO’s proposed charitable soft opt-in could reshape email engagement. With new rules expected in 2026, charities should prepare now. This consultation is a rare chance to influence evolving data rules, strengthen supporter trust, and ensure protection and participation stay in balance

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]]> How Charities can grow Legacy Giving https://www.pdv.agency/how-charities-can-grow-legacy-giving/ Thu, 25 Sep 2025 18:56:29 +0000 https://www.pdv.agency/?p=240070 Legacy giving is a £4bn opportunity, yet often limited to existing supporters. By targeting key life stages and using direct mail, charities can expand reach, cut costs, and strengthen their long-term supporter pipeline.

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