Telemarketing Archives - PDV Agency https://www.pdv.agency/tag/telemarketing/ UK's Leading Data-Driven Direct Marketing Agency Tue, 28 Oct 2025 15:27:53 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.pdv.agency/wp-content/uploads/2023/03/pdv-registered-logo-512-512-150x150.png Telemarketing Archives - PDV Agency https://www.pdv.agency/tag/telemarketing/ 32 32 Retargeting in the Real World – Offline Strategies That Work https://www.pdv.agency/retargeting-in-the-real-world-offline-strategies-that-work/ Tue, 28 Oct 2025 15:27:53 +0000 https://www.pdv.agency/?p=240244 When most marketers think of retargeting, they look at banner advertising, cookie tracking, email marketing, Google Ads and social media ads.

But in the optics and audiology space, especially when targeting over-60s or household decision-makers, offline retargeting can be just as powerful, if not more.

Why? Because not everyone finishes the journey online, and not everyone wants to.

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]]> Zero Party What? https://www.pdv.agency/zero-party-what/ Tue, 21 Feb 2023 10:00:27 +0000 https://www.pdv.agency/?p=238660 Should marketers be relying on first- second- or third-party data? And what on earth is zero-party data? MD Nigel Goldthorpe sheds some light on all these parties.

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]]> Seller Beware https://www.pdv.agency/seller-beware/ Tue, 24 Jan 2023 12:38:26 +0000 https://www.pdv.agency/?p=238474 Here at PDV, we've detected a change In emphasis from the ICO towards naming data suppliers In enforcement notices. Here we discuss what impact this may have on the data supply marketplace.

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