News Archives - PDV Agency https://www.pdv.agency/tag/news/ UK's Leading Data-Driven Direct Marketing Agency Tue, 30 Jun 2026 13:56:16 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.pdv.agency/wp-content/uploads/2023/03/pdv-registered-logo-512-512-150x150.png News Archives - PDV Agency https://www.pdv.agency/tag/news/ 32 32 Beyond the hype: what the DMA Value of AI report really tells us https://www.pdv.agency/beyond-the-hype-dma-value-of-ai-report/ Tue, 30 Jun 2026 13:56:08 +0000 https://www.pdv.agency/?p=241084 AI adoption is no longer the biggest challenge facing marketers. Reflecting on the launch of the DMA’s The Value of AI report, Graham Tomblin shares the key themes that stood out and why data, human expertise and clear objectives remain the foundations of successful use of AI in marketing.

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]]> Soft opt-in for charities: the guidance is now complete https://www.pdv.agency/charity-soft-opt-in-guidance/ Thu, 25 Jun 2026 11:49:04 +0000 https://www.pdv.agency/?p=241066 The ICO guidance came in April 2026. Now the Fundraising Regulator has published its own. Together, they represent the complete picture on charitable purposes soft opt-in and the message is clear: the charities that’ll benefit most are the ones that treat this as a data quality question, rather than a volume one.

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]]> Direct mail and digital: why the either/or question is the wrong one https://www.pdv.agency/direct-mail-drives-digital-marketing/ Tue, 09 Jun 2026 07:00:40 +0000 https://www.pdv.agency/?p=241047 The latest JICMAIL research shows direct mail is strengthening digital performance, driving more website visits, online actions and purchases than ever before. As customer journeys become increasingly connected, integrated campaigns are delivering stronger engagement and measurable commercial results.

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]]> Data, discussions and a fantastic day at the ABTA Travel Marketing Conference https://www.pdv.agency/data-discussions-at-the-abta-travel-marketing-conference-2026/ Fri, 22 May 2026 12:46:40 +0000 https://www.pdv.agency/?p=240977 PDV's Caroline Routledge and Scott Logie spoke at the ABTA Travel Marketing Conference, 20 May 2026. Here's what they covered and what the PDV team took away from the day.

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]]> Celebrating 25 years of PDV https://www.pdv.agency/celebrating-25-years-of-pdv/ Wed, 02 Jul 2025 09:54:50 +0000 https://www.pdv.agency/?p=239539 Since 2000, PDV has been generating high-quality leads for brands that want results – not just reach. From real-time customer data to insight-driven campaigns that convert, we’ve spent 25 years turning interest into action. When it comes to data, we know what works.

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]]> Experian and the ICO https://www.pdv.agency/experian-and-the-ico/ Wed, 22 May 2024 10:16:17 +0000 https://www.pdv.agency/?p=239073 The Upper Tribunal ruling between Experian and the ICO clarifies Legitimate Interests and transparency. Controllers must ensure data subjects can access necessary information, but methods can vary based on data sensitivity and potential harm. PDVs Graham Tomblin explains all.

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]]> Privacy Areas To Watch in 2024 https://www.pdv.agency/privacy-areas-to-watch-in-2024/ Wed, 31 Jan 2024 10:30:27 +0000 https://www.pdv.agency/?p=239008 With movement on cookies, the DPDI, the EU adequacy assessment and the finale of ICO Vs Experian there's lots to look out for in 2024 for direct marketers and privacy professionals.

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]]> Christmas at PDV https://www.pdv.agency/christmas-at-pdv/ Thu, 21 Dec 2023 15:00:02 +0000 https://www.pdv.agency/?p=238981 December is an amazing time to be at PDV. We get to strengthen our bonds with our clients and suppliers and use the less manic time to plan for the next year. But let’s be honest it can be a bit quiet in the office.

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]]> Direct Marketing in the Maelstrom https://www.pdv.agency/direct-marketing-in-the-maelstrom/ Fri, 03 Nov 2023 10:10:50 +0000 https://www.pdv.agency/?p=238959 It’s not easy to win a fair share of marketing budgets in periods of economic turmoil but with the right data it can be done. We share four pointers to help direct marketers win more budget in the maelstrom.

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]]> New Cars – who’s going electric? https://www.pdv.agency/new-cars-whos-going-electric/ Tue, 28 Feb 2023 10:08:17 +0000 https://www.pdv.agency/?p=238670 The EV market in the UK is growing year on year and so is unfulfilled demand. Graham Tomblin takes a look at what's going on and explains why he thinks marketers can help to bridge that gap.

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