Events Archives - PDV Agency https://www.pdv.agency/tag/events/ UK's Leading Data-Driven Direct Marketing Agency Tue, 30 Jun 2026 13:56:16 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.pdv.agency/wp-content/uploads/2023/03/pdv-registered-logo-512-512-150x150.png Events Archives - PDV Agency https://www.pdv.agency/tag/events/ 32 32 Beyond the hype: what the DMA Value of AI report really tells us https://www.pdv.agency/beyond-the-hype-dma-value-of-ai-report/ Tue, 30 Jun 2026 13:56:08 +0000 https://www.pdv.agency/?p=241084 AI adoption is no longer the biggest challenge facing marketers. Reflecting on the launch of the DMA’s The Value of AI report, Graham Tomblin shares the key themes that stood out and why data, human expertise and clear objectives remain the foundations of successful use of AI in marketing.

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]]> Data, discussions and a fantastic day at the ABTA Travel Marketing Conference https://www.pdv.agency/data-discussions-at-the-abta-travel-marketing-conference-2026/ Fri, 22 May 2026 12:46:40 +0000 https://www.pdv.agency/?p=240977 PDV's Caroline Routledge and Scott Logie spoke at the ABTA Travel Marketing Conference, 20 May 2026. Here's what they covered and what the PDV team took away from the day.

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