Customer Data Platform Archives - PDV Agency https://www.pdv.agency/tag/customer-data-platform/ UK's Leading Data-Driven Direct Marketing Agency Fri, 26 Sep 2025 12:59:05 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.pdv.agency/wp-content/uploads/2023/03/pdv-registered-logo-512-512-150x150.png Customer Data Platform Archives - PDV Agency https://www.pdv.agency/tag/customer-data-platform/ 32 32 A Library of Consumers: How ‘everyone’ Guides Your Marketing https://www.pdv.agency/a-library-of-consumers-how-everyone-guides-your-marketing/ Tue, 26 Aug 2025 09:00:46 +0000 https://www.pdv.agency/?p=239940 Imagine walking into the largest library in the world. Endless shelves stretch as far as the eye can see, millions of books waiting to be opened. Somewhere in that maze are the exact stories that will inspire you, challenge you, and stay with you. But without a catalogue, you’re left wandering which ones might be relevant. That’s what untargeted marketing feels like - lots of effort, but little certainty.

The post A Library of Consumers: How ‘everyone’ Guides Your Marketing appeared first on PDV Agency.

]]> Agencies Marking Their Own Homework https://www.pdv.agency/agencies-marking-their-own-homework/ Mon, 18 Mar 2024 10:19:54 +0000 https://www.pdv.agency/?p=239064 Learn about why agencies ‘marking their own homework’ can unfairly be viewed suspiciously by skeptical brands and what can be done to rebuild trust.

The post Agencies Marking Their Own Homework appeared first on PDV Agency.

]]> CDP, SCV, CRM: TMI https://www.pdv.agency/cdp-scv-crm-tmi/ Tue, 22 Aug 2023 09:54:53 +0000 https://www.pdv.agency/?p=238909 In a world with too many three-letter-acronyms, PDV’s Sales Director does his best to explain Customer Data Platforms without using any.

The post CDP, SCV, CRM: TMI appeared first on PDV Agency.

]]>