Compliance Archives - PDV Agency

Understanding the ICO’s Final Charity Soft Opt-in Guidance

Melanie Wynne — Wed, 06 May 2026 11:41:26 +0000

Most charities work hard to drive engagement, then lose the chance to continue the conversation. The ICO’s soft opt-in guidance for charities changes that.

Soft opt-in gives charities a compliant way to follow up with people already showing genuine interest. It explains what’s changing, what counts, and how to turn engagement into long-term relationships without crossing compliance lines.

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Why are Fundraisers returning to Direct Mail (Part 2)

Nigel Goldthorpe — Wed, 28 May 2025 10:00:44 +0000

Discover the Surprising Comeback of Direct Mail for Charities. With Donor Numbers in Decline, Find Out How Storytelling & QR Codes Can Help Save the Day. Learn Why Now is the Best Time to Rediscover this Lucrative Fundraising Method.

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Experian and the ICO

Graham Tomblin — Wed, 22 May 2024 10:16:17 +0000

The Upper Tribunal ruling between Experian and the ICO clarifies Legitimate Interests and transparency. Controllers must ensure data subjects can access necessary information, but methods can vary based on data sensitivity and potential harm. PDVs Graham Tomblin explains all.

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Privacy Areas To Watch in 2024

Graham Tomblin — Wed, 31 Jan 2024 10:30:27 +0000

With movement on cookies, the DPDI, the EU adequacy assessment and the finale of ICO Vs Experian there's lots to look out for in 2024 for direct marketers and privacy professionals.

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Privacy and the Value Exchange

Graham Tomblin — Wed, 19 Apr 2023 11:01:10 +0000

Gartner's study into the opinions of CMOs in Europe and the US shows how important collecting first-party data is. It also shows that CMOs are beginning to recognise how hard it is to get right. Group Sales Director Graham Tomblin talks about why he thinks this is a good thing.

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The ICO and Experian – What have we learned?

Graham Tomblin — Thu, 23 Feb 2023 10:45:31 +0000

Experian emerged from their appeal against the ICO enforcement notice with most processes intact, and a couple of minor changes. What does this mean to the rest of the Direct Marketing world? Graham Tomblin tries to make sense of it all.

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Why is the Halfords Fine vexing marketers?

Graham Tomblin — Tue, 07 Feb 2023 10:00:22 +0000

When an organisation takes professional advice before conducting an activity it means they might have an inkling that it's easy to get wrong. Even choosing who to take advice from can be tricky. Here's what happens when you don't take advice from independent specialists.

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Seller Beware

Nigel Goldthorpe — Tue, 24 Jan 2023 12:38:26 +0000

Here at PDV, we've detected a change In emphasis from the ICO towards naming data suppliers In enforcement notices. Here we discuss what impact this may have on the data supply marketplace.

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