Care Data Archives - PDV Agency https://www.pdv.agency/tag/care-data/ UK's Leading Data-Driven Direct Marketing Agency Mon, 08 Dec 2025 16:11:33 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.1 The Optics & Audiology Marketing Playbook: 13 Proven Insights to Drive Growth https://www.pdv.agency/13-insights-into-optics-and-audiology/ Tue, 09 Dec 2025 08:30:18 +0000 https://www.pdv.agency/?p=240655 Marketing in eye and hearing care thrives on relevance and clarity. This marketing playbook shares 13 insights to help you reach real decision-makers, blend channels with purpose, and create campaigns that inspire action for every audience involved.

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]]> Is the Hearing Test The New Eye Test? https://www.pdv.agency/is-the-hearing-test-the-new-eye-test/ Tue, 11 Nov 2025 11:37:18 +0000 https://www.pdv.agency/?p=240348 Hearing tests are no longer a niche service for the elderly. With stigma fading and awareness rising, consumers are starting to treat hearing checks just like eye tests. Explore how marketers can optimise campaigns to drive stronger engagement through every message.

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]]> Home Visits vs In-Store – Which Is Winning the Convenience War? https://www.pdv.agency/home-visits-vs-in-store/ Tue, 04 Nov 2025 08:00:56 +0000 https://www.pdv.agency/?p=240336 Convenience has become a deciding factor in how people choose eye and hearing care. As home visits rise and in-store experiences evolve, brands are rethinking what “accessibility” really means. Our latest insight explores the data behind each model and how marketers can tailor campaigns to meet customers where they are.

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]]> Retargeting in the Real World – Offline Strategies That Work https://www.pdv.agency/retargeting-in-the-real-world-offline-strategies-that-work/ Tue, 28 Oct 2025 15:27:53 +0000 https://www.pdv.agency/?p=240244 When most marketers think of retargeting, they look at banner advertising, cookie tracking, email marketing, Google Ads and social media ads.

But in the optics and audiology space, especially when targeting over-60s or household decision-makers, offline retargeting can be just as powerful, if not more.

Why? Because not everyone finishes the journey online, and not everyone wants to.

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]]> Are We Speaking the Right Language to Older Audiences? https://www.pdv.agency/are-we-speaking-the-right-language-to-older-audiences/ Tue, 30 Sep 2025 07:30:40 +0000 https://www.pdv.agency/?p=240147 In optics and audiology, most marketing rightly targets older adults. But here’s the question we don’t ask often enough:
Are we actually speaking their language? Because if we’re not, all the media spend in the world won’t deliver results.

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]]> The Rise of the Adult Child as Decision-Maker in Audiology https://www.pdv.agency/the-rise-of-the-adult-child-as-decision-maker-in-audiology/ Wed, 24 Sep 2025 07:20:36 +0000 https://www.pdv.agency/?p=240038 The people booking hearing tests aren’t always the patients themselves. Increasingly, adult children are making the calls, literally and figuratively. Find out what drives their decisions, the channels they use, and how to craft messaging that resonates with this influential audience.

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]]> How Over-60s Actually Buy Glasses and Hearing Aids in 2025 https://www.pdv.agency/how-over-60s-actually-buy-glasses-and-hearing-aids-in-2025/ Tue, 16 Sep 2025 22:48:12 +0000 https://www.pdv.agency/?p=240033 Today’s over-60s are far from “offline.” They research online, trust reviews, and expect convenience from home visits to hybrid shopping journeys. Learn what actually drives their purchasing decisions in 2025, from digital word-of-mouth to clear offers and timely follow-ups.

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]]> Who is the Modern Hearing Care Customer? https://www.pdv.agency/the-modern-hearing-care-customer/ Tue, 09 Sep 2025 09:00:16 +0000 https://www.pdv.agency/?p=239992 The modern hearing care customer isn’t just an older adult - they’re diverse, digitally aware, and influenced by family and social channels. Learn how mindset, multichannel touchpoints, and segment-focused strategies are reshaping how hearing care brands connect with and engage their audience.

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