Changing faces of pet ownership
Lifestyle, wellness and data reshaping the UK pet landscape
New PDV whitepaper considering the UK’s £12bn pet economy, drawn from first-party profiling of 3.3m+ pet households.
About the whitepaper
Pet ownership in the UK has been transformed over the past decade, with dogs and cats moving from the garden to the heart of family life. Drawing on first-party data across more than 3.3m pet households, we’re sharing insight into today’s pet-owning landscape.
This paper offers practical advice to help you understand today’s pet owners and reach more people just like your best customers.
What's inside
- How pet ownership has evolved over the past decade and why hybrid working changed everything
- The ‘humanisation’ of pets, and what it means for nutrition, wellness and premium products
- PDV's five pet-owner lifestyle personas, from City Pace Dog Families to Retired Dog Owners, derived from first-party consumer data
- Five practical take-outs for pet brands looking to grow and retain customers
Discover how pet owner insights and lifestyle personas can help you better understand your customers and refine targeting for future campaigns.
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