The Donor Demographic Shift
Know Your Customers. Find More Just Like Them.
Download our latest white paper on The Donor Demographic Shift.
Plus, claim a FREE Donor Persona Audit.
The Donor Demographic Shift Whitepaper
Fundraising in the UK has never been more challenging with an evolving landscape of donor behaviour. Drawing on our 25 years of supporting fundraisers, we are giving back by sharing insight into today’s giving landscape.
This paper offers actionable advice to help you reach and retain the next generation of donors without losing touch with those who’ve supported you for years.
FREE Donor Persona Data Audit
To mark PDV’s 25 years of collecting first-party data specially for the charity sector, we are offering a FREE Donor Persona Data Audit.
Your audit will give you:
- A clear view of your current donor demographics and behaviours
- Insight into giving habits, values and motivations by persona
- High-value lookalike audiences who mirror your best supporters
- Practical recommendations to personalise acquisition and retention
- A snapshot of where your base is ageing, growing, or under-engaged
Whether you’re running lotteries, seeking regular givers or growing sponsorships, we will help you gain a deeper insight into the different demographics within your base.
Download our latest whitepaper, ‘The Donor Demographic Shift’.
PLUS, claim your FREE Donor Persona Data Audit.